Jul 01
Introduction Marketing using email has been shown to be the most effective and budget-friendly way to communicate to your target audience. Businesses can expect to see around forty-two dollars in return for every email marketing dollar spent. What’s more surprising is that, according to OptinMonster.com, email marketing produces more sales than social media marketing, with …
Jun 13
Start Engagement From Day One Email marketing is a great way to grow your business and make sales, but, the first hurdle in email marketing is email deliverability, or making sure that your emails are reaching your subscribers and they are opening them. There are ways to make that happen and the following is one …
May 30
How to Get Subscribers To Open Your Emails Email marketing is one of the best ways to nurture your audience, share your content, and grow your business. Statistics show that you get more people to see your content with emails than to depend on social media algorithms. In this article, I’ll share some insights …
Nov 17
If you’re trying to build a list to use for email marketing, but aren’t getting many subscribers, there are a few factors that could be the problem. It could be you’re promoting to the wrong audience. It could be that you have the right audience but the wrong freebie. But one of the main ones …
Nov 25
In many coaching circles, Linda Claire Puig is the newsletter queen. She just published her first book on the topic of newsletters, “The Six-Figure Newsletter.” I’d like to share one of her suggestions that I have been using that can help take some of the overwhelm out of writing newsletters and create a newsletter plan. …
Jul 29
Google has announced a new Gmail feature that affects email marketing for all business owners. Here’s the scoop in a nutshell: If you use Gmail and subscribe to newsletters, over the next few days and weeks, you’re going to get email after email begging you to drag the sender’s emails to the “PRIMARY” tab and …
May 20
You want to keep people on your list so you can build relationships. When you first meet someone, you don’t expect him or her to ask you for something. You expect them to give you their time to get to know you. The same is true in today’s online marketing world. You want to give …
Apr 08
Recently, I listened to over 10 speakers in a list-building telesummit and I want to share some tips on how to build your list more effectively. Here’s the first one. First of all, why do you want to build your list? You want to build a list so you have an audience—people to build a …
