Tag: Opt-in email

New Gmail Feature Needs Your Full Attention

Google has announced a new feature for their Gmail that effects email marketing for all business owners. Here’s the scoop in a nut-shell: If you use Gmail and subscribe to newsletters, over the next few days and weeks, you’re going to get email after email begging you to drag the sender’s emails to the “PRIMARY” …

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Email Marketing: How to keep subscribers on your list

You want to keep people on your list so you can build relationships.  When you first meet someone, you don’t expect him or her to ask you for something.  You expect them to give you their time to get to know you.  The same is true in today’s online marketing world.  You want to give …

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