Google has announced a new feature for their Gmail that effects email marketing for all business owners. Here’s the scoop in a nut-shell:
If you use Gmail and subscribe to newsletters, over the next few days and weeks, you’re going to get email after email begging you to drag the sender’s emails to the “PRIMARY” tab and click “YES” to confirm. Because, if you don’t, their emails will by-pass your inbox and, instead, go to the new “PROMOTIONS” tab, which you’re less likely to read.
These Gmail changes will happen automatically, without your permission, and will most likely mis-filter your emails.
If you send out a newsletter or have a subscriber list of any kind, your emails may not get read if you don’t alert your subscribers to this.
You may not have this feature active in your Gmail yet as Google is rolling out this feature over time. But, if you use Gmail, YOU WILL have it soon and, if you send newsletters, so will your subscribers.
Here’s what it looks like in Gmail:
So, what are you and I to do? Well, the good news is that it’s easy to fix. The following instructions are for my subscribers but you can use them for yours also.
1-You as a subscriber
You have two options if you use Gmail for the newsletters you subscribe to.
Option #1 – Train Gmail to put your preferred emails in your primary inbox.
1. Click on the “Promotions” tab
2. Click and drag one of the sender’s emails over to the “Primary” tab.
3. A message will pop up asking if you want to “Do this for all future messages?” Click “Yes.”
Option #2 – Turn off the new “filtered” tab layout completely.
1. Click on the gear icon in the upper right of your Gmail window
2. Choose “Settings”
3. Click on the “Inbox” tab
4. Unselect all categories except “Primary”
5. Save your changes
I’m sure you will want to continue receiving this newsletter so be sure to do one of these as soon as the feature is activated. This way we can continue to serve you in the best way possible—by continuing to provide you with valuable resources and support for your coaching business.
2- You as a list owner
After you’ve done that, you need to craft an email like this (you can swipe mine, if you like) and send it out to your newsletter subscribers whether you have 1 or 100,000.
Is there any way around this? At this point, no.
Just make sure, so that you’re not wasting your subscriber’s time, that you do a search in your email sending program for people with @gmail.com in their email address so you only send this request to them. (I’m sending this to my whole list because everyone on it needs to know about this for their list.)
To a certain extent, it’s going to be a race the bottom. Meaning, you want to get to your subscribers first—the early bird will get the permission. And, keep in mind that even if your subscribers have double opted-in, your emails will still go to their Promotions tab. Triple opt-in is the new double opt-in.
At the very least this should be an easy way to cut down on some of the unwanted email that you’ve neglected to unsubscribe from. In my case, I try to unsubscribe every week to people and newsletters that I don’t actually read but I still come across ones that I only receive occasionally and don’t bother to unsubscribe from, because I’m in a hurry.
And at the most, this is going to be like the Wild West Gold Rush all over again. That’s how important Gmail and email marketing is to your future—and mine! Take action now to keep your subscribers.