May 26

Free vs Paid Offers

Free-vs-paid offersWhich makes the most sense in your sales funnel?

The way a sales funnel boosts sales is by presenting a series of offers that qualify leads and move them towards a core offer. ( See this article to learn more about a sales funnel of offers.)

At each stage of your funnel, there are a variety of offer types you can make, such as:

  • Lead magnet
  • Low-cost offer
  • One-time-offer
  • Order bump
  • Upsell
  • Downsell

But should these offers be mostly free or mostly paid products?

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May 16

Video Tip: Recession-Proof Your Business – Tip #2

In times of economic uncertainty, it can be difficult to maintain a steady flow of income for any business. The coaching industry, in particular, can be vulnerable to economic downturns as people tend to cut back on discretionary spending during tough times.

However, there are steps that life coaches can take to recession-proof their businesses and ensure that they continue to thrive even in a challenging economic climate. In this video, we’ll explore a second strategy that you can use to make your life coaching business recession-proof.

 
Here’s an exercise you can do to build a stronger brand.

Exercise 2: Build a Strong Brand

Develop a brand statement that communicates the unique value that you provide as a life coach. This should be a brief, one-sentence statement that captures the essence of your coaching business and what sets you apart from other coaches.

[Missed Tip #1? Watch it HERE.]

 

May 09

How Long Should Your Sales Funnel Be?

How long should your sales funnel beCreating a sales funnel can sound like a formidable task but a necessary one if you want to be in business online. I discussed what a sales funnel of offers is and why business owners need one in this past post. One of the questions many businesses struggle with when building their first sales funnel  offer is “How long should it be?”

This is difficult, because there is no easy answer. It needs to be just long enough to accomplish your objective, which is to get people to buy your core offer and stick with you. 

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May 02

Becoming a Professional Life Coach review

Becoming a Professional Life Coach book review
This is a review of the book, “Becoming a Professional Life Coach.” Even the introduction to this book is essential reading for life coaches.  Citing the men, women,  theories, and techniques that form the basis of what is today known as life coaching, the introduction skillfully summarizes the knowledge that we all—to one degree or another—now depend on.

For me, it was fascinating to learn that the history of coaching dates back as far as ancient Greece, with philosophers such as Socrates and Plato. “The unexamined life is not worth living.” (Socrates). And I was astonished at how many theorists, writers, and scientists have contributed to the wealth of knowledge we now have about life coaching.

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May 01

What Is a “Sales Funnel of Offers” and Why Do You Need One?

What is a sales funnel of offersSelling products and services online may give you access to a worldwide audience, but this doesn’t automatically result in massive sales or a successful business. 

Securing customers and making sales takes hard work. That’s why it can be especially frustrating when you dedicate time, energy, and resources into promoting your offers but then see minimal results. 

It’s not enough to inundate your audience with messaging and links to your offer in the hopes that they’ll click and buy. 

Successful internet-based businesses rely on the power of sales funnels to move their products and services. And they know that the best sales funnels are fueled by offers that are: valuable, targeted, and well-timed. 

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Apr 25

10 Ways to Develop Creativity

10 ways to develop creativitiyWhen you think of creative people, you tend to think of people who create things such as artists, musicians, dancers, architects, and designers. But entrepreneurs are creative too. They create businesses!

But many entrepreneurs believe that they aren’t creative. The fact is, creativity is not just a special quality that some people are born with. It’s a faculty we all have and use daily.  And, the creative mind can be developed!

The way to do that is through practice. The more you regularly do things that flex your creative “muscle”, the more you develop your natural ability to be creative. 

Developing your creative “muscles” helps reduce stress and improves your problem-solving ability. To develop and enhance your creativity, begin with these 10 steps:

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Apr 22

Planting the Seeds

garen landscape

Photo by JR Harris on Unsplash

About a month ago, my husband and I attended a lecture by Doug Tallamy, entomologist (insects), on how we are losing insects and birds in the U.S. because there aren’t enough native plants left to feed them. Birds and insects are pollinators which are an essential part of the human food chain.

Our parks and wildlife reserves aren’t enough. He is encouraging people to set aside part of their lawn for native plants. This project is called “Homegrown National Park,” and you can read more about it here.

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Apr 18

Video Tip: 6 Techniques to Improve Your Group Coaching

Are you doing a group coaching program? Or maybe you already have done one and want to improve it next time.  

Group coaching is quite different from one-on-one coaching, because you have to learn more about group dynamics, such as  how to facilitate relationships among group members, handle any conflicts, and make sure everyone gets to participate. You want all members to progress and get the intended results from your program. 

This video tip goes over 6 ways to improve your group coaching.

 

Apr 17

Are you Using This Power-Tool for Organization

Are you using this power-tool for organization?

 

A mind map is a power-tool for organizing thoughts and ideas. They are visual representations of concepts and information. They help make complex topics more accessible and easier to understand. And, since about 80% of the population is visually oriented, it makes sense to use mind maps, especially in business. 

Here are some of the benefits of using mind maps:

1-Enhanced Learning and Retention

A major benefit of using mind maps is that they can help enhance learning and retention. Visual maps allow you to break down complex information into smaller, more digestible pieces, making it easier to understand and remember. The use of colors, images, and diagrams helps improve recall by stimulating different parts of the brain.

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Apr 01

How to Create Your Own Group Coaching Program

Create your won group coaching programGroup coaching is a powerful and highly effective way to help people overcome the challenges they face. You can use it to grow your audience, earn money, or simply help others with your unique expertise.

It takes a bit of work and planning to set up your first group coaching course, but once it’s up and running, it’s relatively easy to operate. In this article, you’ll learn the basic steps needed to get your first course ready.

 

What Is Group Coaching?

Coaching helps people make changes in their personal and professional lives. As a coach, you are not a teacher instructing your clients and testing them after each session. You’re a facilitator who puts your client in the driver’s seat, providing support and resources to help them get results.

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