Mar 22
Do you blog? Many coaches tell me they don’t have time to blog. Or they don’t know what to blog about. Or they aren’t getting anyone to read their blog. When I started my online business, the first tactic I used was blogging. And there were two good reasons why I did it, and why …
Feb 24
Back in 2008 Seth Godin, considered by many as the “godfather of modern marketing,” made the bold statement that “Content marketing is all the marketing that’s left.” By this, he meant that marketers should create content that gives their audience relevant, compelling value, instead of content that only contains thinly-veiled sales pitches. In this video tip, learn …
Dec 14
If you need to define your niche, but don’t want focus on a problem, this video gives you a different angle for approaching your market with your message.
Sep 03
Don’t Be Afraid to Show Your Personality on Facebook There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a …
Aug 11
Use These to Get More Leads Did you know that you can do marketing like the pros without breaking the bank? By leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a big marketing budget to have a …
Jun 23
Ask any successful online business owner what their biggest business asset is and they will tell you—their list. The reason list-building is so important, is that you have a list of people who have come to you for your expertise and products. And they are a warm audience, meaning that they know who you are, …
Jun 02
Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business …
May 04
Been on a webinar lately? I bet you have. The fact is, webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online. No matter what your niche or industry, webinars are a great option for …
Apr 27
Here’s a Facebook live video I did last week for a FB group. I was inspired to talk about the current Corona Virus situation after hearing a coach say that they were thinking of quitting because they were worried about the pandemic. In this video, I explain my reasons as to why now is one …
Feb 15
How Being in Group Books Can Grow Your Business Writing a book might seem like a Herculean task, but even a chapter in a group book (such as the one the IAPLC offers its members) can provide impressive results for the growth of your business with minimal effort on your part. Here are a few …
