Let’s continue to explore Brendon Burchard’s 10 business building blocks for an expert empire.
Step 2) Pick your audience
This is what we call your target market or who you are going to serve. Many new coaches try to resist this by saying that they can help anyone. But as Brendon says, you do not have the time nor resources to market to the entire world.
There is a group of people who needs and is willing to buy your services, but in order to find them you need to define who they are. Only then can you create effective marketing that will draw them to you. Your definitions of your target can include demographics, psychographics (mindsets), and motivational metrics. Motivational metrics include things like are they actively searching for a solution, how urgent is their need, and what other options are there for them.