Video Tip: 10 Ways to Show Up

Are you looking for ways to put yourself out there? I know how challenging it can be to get online exposure so Watch this video to get 10 ways to show up & get the attention of your audience.

Plus, you can download the cheat sheet below, which explains the 10 ways and gives you resources for further exploration, here:


5 Ways To Turn Existing Customers Into Repeat Buyers

5 ways to turn existing customers into repeat buyersHow to Get Repeat Buyers

The most valuable list you can build as an online marketer is your customer list. On average, you will see much higher sales rates when you’re emailing an offer to a customer list than if you send that same email to a free subscriber list. It only makes sense, then, to email your existing customers on a regular basis to get them to buy again and again—thus turning them into repeat buyers.

Here are 5 ways you can turn existing customers into repeat buyers.

1- Email Your Customers About New Product Launches

The first thing to do is email your customer list anytime you launch a new product. So, as you think about creating new products and service, keep your current customers in mind. What can you create (or offer to serve) to help them reach that next step toward their goals?

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Using Foreshadowing To Improve Your Email Open Rates

Using ForeshadowingHow to Use Foreshadowing

Email marketing can help make a living. It can sell your own products, or those you are an affiliate for. It can also help get more traffic to your blog and thus improve your advertising income. In other words, email marketing is a cornerstone of any online business. 

Remember that the first and most important goal anytime you send an email to your list is to get subscribers to open that email. And there’s a lot you can do to make that happen, from ensuring deliverability to writing killer subject lines. But today, I want to talk about something else you can do to improve email open rates – foreshadowing.

You may be more familiar with the term when used in books or movies. Game of Thrones, for example, is famous for frequent use of foreshadowing. The basic idea is that there are hints about what’s to come in future chapters, episodes, etc. Now we’re using that same idea for email marketing.

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Labor Day Musings

kayaking with pelicanIn the US we just had a 3-day weekend that formally ends the summer season. Of course that’s for “normal” people. But for us solopreneurs, we can take a 3-day weekend any time we want! That’s the beauty of being your own boss—not for everyone, but perfect for those of us who are of that mindset.

The only caveat to this is that if you want to do something with a “non-solopreneur” you have to do it on their time off. So that’s why I went kayaking and swimming last Saturday with a friend who works during the week. Can you see that white bird in the background? It’s a pelican. I was thrilled to see one so close. It was almost 3 feet tall!

The rest of the 3-day weekend was cloudy, so I worked on my business, in order to be free on the next good weather day. That way I can enjoy myself while I work, knowing that I’m getting ahead, and at the same time, creating future time off. This is how you create a lifestyle for yourself. 

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Use Content Upgrades To Grow Your List Faster – Part 2

Content upgrades - 2Last month I introduced the idea of content upgrades —freebies that you add to your blog posts to build your list and provide extra value. (Read it here.)

In this article, you’ll learn:

  • How to add upgrades to existing posts 
  • Different ways of presenting the upgrades 
  • How to track your results 
  • Some short-cuts 

If you follow the ideas here, you’ll not only grow your list faster, but you’ll also get more targeted subscribers. 

Creating Content Upgrades For Existing Posts 

You may already have created content, such as blog posts. If that’s the case, you can upgrade the content you already have. To target your audience in the right way, take the following 5 steps for creating content upgrades on existing posts:

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Are You Planning Your Emails Or Just Winging It?

Email cheatsheetEmail marketing makes money. 

According to,  80 percent of professionals say that email marketing drives their customer acquisition and retention. 

For every $1 you spend on email marketing, you can expect an average return of $36, according to Litmus, or $43 according to the Direct Marketing Association.  That’s a higher return than you can expect from any other form of marketing

Email marketing is more likely to drive sales than social media marketing. 60 percent of consumers say they’ve made a purchase as the result of a marketing email they received. Contrast that with the 12.5 percent of consumers who say they’d consider using the ‘buy’ button on social media.

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The Art Of Setting Up Post-Purchase Email Series

post-purchase email seriesWhat is a Post-Purchase Email Series?

Marketers can spend a lot of time and effort making a new sale. But, once the purchase is done, they often just make sure the customer receives their product, and then call it a day, moving on to the next sale. 

But that can be a mistake. Let me show how something as simple as setting up “post-purchase” or “after the sale” email series, (also called auto-responder messages) can help improve your relationship with your customers. It can also  reduce refund requests, increase word-of-mouth advertisement, and, most importantly, improve your bottom line.

First of all, you’ll need an email service provider that offers autoresponder messaging, such as Mailerlite, Mailchimp, or AWeber (that’s the one I use).

Start with the basics.

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Planning Products for Multiple Sales

planning products for multiple salesIn keeping with this month’s focus on email engagement, this article is about planning products for multiple sales, so you can sell them to existing customers. 

Fact: It’s easier to sell another product to an existing customer than it is to find a new customer. With that in mind, it makes sense to plan out a product funnel that allows people to make multiple purchases from you. That way, instead of focusing all your energy on going out and finding new customers, you can also focus on creating new products and on serving your existing customer base. 

I’m not saying to stop looking for new customers. That’s always a smart business practice. I’m simply saying that if you create a series of related products to sell to your existing customer base, you stand to make additional profit from every single customer. 

There are a few different ways to do this. Let’s run through them, so you can pick whatever planning strategy will work best for you and your customer base. 

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Video Tip: Making 3-D covers

Learn an easy way to making 3-D covers graphics for your ebooks, templates, freebies with Canva and EcoversAuthority. This is how I make all my covers and other graphics for my trainings.


5 Tips on Shared Content Vs. Paid Offers

How to strike a balance between free and paid contentSuccessful email marketing is a balancing act between shared content vs. paid offers. You share content that shows your readers that you know what you’re talking about, and you balance that with offers for paid products that allow you to earn a living. Let’s talk about how you can find the right balance, and come up with a successful email marketing strategy.

I wish there were an easy, fail-safe formula I could share that would tell you exactly when to send free content, when to make an offer, and when to combine the two. But the truth is that there’s no such formula.

While I’ve developed some rough guidelines that work for me in my niche, they may not work for you. Plus, things change over time. You’ll use a very different system now, than you will a few years down the road. Circumstances change, readers change, and what they expect from your business also will change.

The question, then, is where do you start and what do you do to find your own balance between free content and paid offers?

Here are 5 tips balancing shared content vs. paid offers:

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