Successful email marketing is a balancing act between shared content vs. paid offers. You share content that shows your readers that you know what you’re talking about, and you balance that with offers for paid products that allow you to earn a living. Let’s talk about how you can find the right balance, and come up with a successful email marketing strategy.
I wish there were an easy, fail-safe formula I could share that would tell you exactly when to send free content, when to make an offer, and when to combine the two. But the truth is that there’s no such formula.
While I’ve developed some rough guidelines that work for me in my niche, they may not work for you. Plus, things change over time. You’ll use a very different system now, than you will a few years down the road. Circumstances change, readers change, and what they expect from your business also will change.
The question, then, is where do you start and what do you do to find your own balance between free content and paid offers?
Here are 5 tips balancing shared content vs. paid offers:
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