Aug 30

Digital Product Creation 101

Have you heard the statistic that millionaires have up to seven income streams? That’s seven different ways that they’re making money each month. Now take a look at your business; how many streams of income do you have? Have you looked into how you can utilize bitcoin prime and others like it?

If the answer is one, then it’s time to open up that creative part of your brain and create more income streams. One option is passive income products. One way to get passive income is through digital product creation.

“Passive income” is something of a misnomer. Creating products or setting up different forms of income still takes work. But the difference is that these streams of income can work for you—almost on autopilot—for years to come.

Benefits of Passive Income Continue reading

Jul 31

How To Add Low End Offers To Your Course Portfolio

Working with clients 1:1 is great, but it shouldn’t be your entire business model.

Few industry leaders will tell you this, but you don’t need to sell high-priced products every month to be profitable. You can have monthly income from low-end products that supplement your high-end product income with passive income.

Here’s the thing: If people don’t know you yet, they’re probably not going to drop a $1000-5000 on a coaching program in your first enrollment conversation. But they might take a chance on you for something that costs them $97 or less.

Then, when they see how awesome your low-end offer product is, they’ll be much more likely to invest in your higher end products.

But you’ve got to them in the door first. And you can do that so much easier with low-end offers.

With a low-end offer, you can make money in two different ways:

  1. From articles, video tips, podcasts, webinars, and social media posts that link to a product – because once they’re posted they can continue to get visitors and sales
  2. By offering it as a “down-sell” if a potential client says they can’t afford your coaching program

For advertisement of the product, you can rent TV screens mounted in public places like metro stations, bus stops, shopping malls, etc. to display lucrative offers on your low-end products. If you got the budget, then you can prepare a lucrative ad for your product and have it feed it into Loop streaming service or a stream platform of your choice. This could help you in reaching those mass audiences without organizing multiple promotional events.

For evergreen marketing, you can have a link to a sales page for a low-end product at the end of your blog posts. You can put a link in the description of a video on YouTube or a podcast on iTunes.

You can also include a link at the end of an evergreen webinar that you have produced. There are many possibilities to get that link out there. Continue reading

Jul 28

Video Tip: Certifications-Yes or No

Many new coaches want to know if they need to get certified. It can be costly and time consuming, especially if you are already qualified. Here are some insights on the topic.

 
Check out the IAPLC Certification Course HERE.

Jul 01

Creating Products People Will Actually Buy

Why create products?

I’m a big believer in creating passive income for a coaching business, but many coaches either don’t know what to offer, or hope that their one-on-one coaching services are enough to sustain their lifestyle.

Sure, your clients hire you for your specific skillset and specialty, but wouldn’t you like to earn more in your business? Wouldn’t you like to reach more of your target audience who aren’t quite ready to purchase your big ticket coaching packages? And, how about some passive income—cashing in on the phrase, “Make money in your sleep”?

This is why you need products to sell, in addition to your coaching services.

But What Will They Buy?

Continue reading

Jun 21

Video Tip: Esign

If you have client agreements that you’re sending to your clients to sign, it’s kind of a hassle to do it “paper-wise”—even if you’re sending it digitally—because the client still has to print it out, sign it, scan it, and send it back to you. But thanks to the internet, we now have online signing software. This video is a demonstration of one of those esign software programs.

Here are links to some free esign tools:

https://smallpdf.com/

https://www.docusign.com/esignature/free-electronic-signature

https://eversign.com/

https://www.hellosign.com/

 

May 31

5 Reasons Why You Need Passive Income Stream

Have you heard the phrase, “Make money while you sleep”? It’s a common phrase that describes the power of passive income. Make a product one time but reap the rewards for years to come.

Passive income can benefit absolutely everyone, no matter what type of business you have or what type of coach you are. There are hundreds of ways you can create a passive income — a few create an online course or product they can sell. The key is to make your product creation as simple and as inexpensive as possible. This doesn’t mean that your product will be cheap; it means that you should focus on your area of expertise and solve a common problem among your audience. 

That said, let’s review why coaches need to create a stream of passive income:

  1. Supplement your income when a client cancels their contract. No one wants to think about losing a client (or two!) but it happens. Instead of panicking at the idea of finding a new client to fill that space, you can approach the task calmly, knowing you have passive income to fill that gap temporarily.
  2. Continue reading

May 18

Video Tip: Blue Light Syndrome

Worried about ruining your eyes from looking at your computer screen all day? Here’s what can happen and what you can do to prevent that from happening.

May 04

The 3 Stages of Content Marketing

Are you in love with marketing or do you hate it? I used to hate it! But here’s the rub…Marketing is the key to EVERY business’s long-term success—even coaching!

If you think about it, all marketing is content marketing—your sales page, your blog, your website, your message, your emails, your videos, your podcasts—they’re all content.

Yet, why do so many coaches (and other solopreneurs) cringe at the thought of having to market their business?

  • They don’t like creating content, or they don’t feel confident about it.
  • They don’t feel like they have enough time to create content.
  • And/or they don’t know how to distribute content for maximum efficiency, in the crucial areas of their business.

So, successful marketing is all about how well you can produce and distribute content. Whether that includes writing blogs for readers or creating video content to upload online, it can only help you if it reaches the major part of the international crowd. Moreover, many solopreneurs are just not producing enough content to market their business effectively. Plus, they often don’t know about the critical areas of their business where that content needs to be put.

In short, they are engaging in content marketing without knowing how to do it. Sound familiar? Since I think it’s so important, I’m going to give you a quick summary of content marketing: Continue reading

Mar 31

Insert Branding Throughout Your Website

Website design is imperative for any company or business. No matter what you are selling or what services you are offering, you must have the tools and skills to draw in your customers with visual marketing and tactical words. And this is through website design. Think about when you visit a new website; what page do you start on?

What elements catch your eye first? How do these elements portray the brand message? Even if you’re not consciously thinking about these things, there’s always a concrete reason why you click away from a site to continue your search, and the same is true for your visitors. After you have your website in place, you need to start at page one of your site and take notice of elements that need updating. Here are four suggestions:

  1. Your header. The brand colors, design elements and an eye-catching header will (subconsciously) encourage people to keep reading your home page.
  2. Your headshot. Whether it’s included in the header or used in a sidebar, visitors are more at ease seeing a person’s face and knowing that you’re a real person. A professional headshot adds a personal touch to the site. Your visitors will see you as approachable and know that they can actually reach you if they call, instead of being put into a vicious voicemail cycle.
  3. Your opt-in box. Don’t be stuck with a boring old sign-up box design. Your web designer can easily integrate a design to make your opt-in stand out even more. (A word of advice: if you’re not building your list yet, you need to start!)
  4. Your author’s signature box. Utilize the end of every blog post to include both your author information and a call to action. Insert your brand colors and/or a different headshot photo that still conveys your brand message. Convince your readers why YOU are the coach they’ve been searching for. The key here is to keep the verbiage to a minimum but also include a link: to the opt-in offer, a waiting list, or to your signature product or book. Use a varied version of your author’s box, too, when you write articles for other companies, such as a guest blogger.

Continue reading

Mar 22

Why You Should Be Blogging

Do you blog? Many coaches tell me they don’t have time to blog. Or they don’t know what to blog about. Or they aren’t getting anyone to read their blog.

When I started my online business, the first tactic I used was blogging. And there were two good reasons why I did it, and why you should be blogging.

1-Increase your page ranking

2-Help people get to know you

How does blogging increase your page ranking?

Google loves sites that post new content on a regular basis. They especially like it if you post at the same time and day of the week. (That may not be possible for you, but it’s a good goal to have.)

Now, another thing that will also help increase your page ranking is to use keywords in your blog posts. Create a list of keywords – specific to your niche – for reference, whenever you write a blog. 

Continue reading