Burchard’s Business Building Blocks-Part 2

Let’s continue to explore Brendon Burchard’s 10 business building blocks for an expert empire.

Step 2) Pick your audience

This is what we call your target market or who you are going to serve. Many new coaches try to resist this by saying that they can help anyone. But as Brendon says, you do not have the time nor resources to market to the entire world.

There is a group of people who needs and is willing to buy your services, but in order to find them you need to define who they are. Only then can you create effective marketing that will draw them to you. Your definitions of your target can include demographics, psychographics (mindsets), and motivational metrics. Motivational metrics include things like are they actively searching for a solution, how urgent is their need, and what other options are there for them.

Continue reading

Video Tip: LinkedIn Leads

Learn how you can use LinkedIn to get ongoing leads every week.

Have you tried this feature on LinkedIn?  If so, how did it work for you?  Leave a comment below. 
Please Note: We only accept guest posts from IAPLC members.

Video Tip: Confidence

Did you know that going to live events can be a powerful technique for building your confidence?  Find out how in this video tip.

Video Tip: Live Webinars

One of the best ways to build your list with interested subscribers is to give free talks or webinars.  Here are some tips for giving them:


Burchard’s Business Building Blocks: Part 1

Do you like to read? My coach told me once that a leader should be expanding his or her knowledge all the time and a good way of doing that is through reading books on your topic. I love to read and I’m always reading books about business and marketing for the solopreneur.

One book I read recently was Brendon Burchard’s “The Millionaire Messenger.” (click to get a free copy) He wrote it a few years ago and I got so much out of it that I wanted to share some points he makes to inspire you to read his book.

One of his chapters gives his 10 steps to building an “empire.” These are very helpful to know if you are a new coach. But if you are a seasoned coach who needs more clients, it’s helpful to revisit these steps periodically to refine your marketing. I will do a series of blog posts on each of his 10 steps.

Continue reading

Video Tip: Making Videos

Have you been procrastinating about making videos for your tribe? Here’s a video on how I keep up a schedule for making videos.

Is this an important question for you?

I recently did a survey asking coaches what was the most pressing question they needed answered. Here’s one response:

“How do I define a really narrow niche AND a super-compelling need so people ignore all the rest and sign up with ME?”

Many coaches need help with this and it may be a question you have too.

First of all, a “really narrow niche” and a “super-compelling need” are already very much intertwined. Your niche is your expertise that you use to address a super-compelling need.

Specific and Realistic
Secondly, in order to define a narrow niche you need to get specific and realistic.

Continue reading

Video Tip: Using Content Curation to Nurture Your List

Here’s a video tip about how to find and use content curation to nurture your list


What kinds of content to you curate?

Guest Post: How to Make Great Decisions with No Regret

By Rawa Alagha


You need to escape a maze that has 3 exit doors. Behind each, there’s a hazard but you need to go through one only to escape. The first has cutting lasers everywhere. The second has 3 deadly assassins, and the final has a hungry lion that hasn’t eaten in 3 months. Which door will you choose?

Logic will lead you to the final door. Because if the lion didn’t eat in 3 months, it must be dead by now and you will survive. However, sometimes rational thinking isn’t all you need. There are matters that we need to consider when taking a decision.


What Matters?
Have you ever thought how you choose your car or shoes? Research tells us that we make 90% of our purchasing subconsciously, because it relates to a memory or gives us a certain pleasant feeling. This is supported in psychology as our emotions remain the number 1 factor in making decisions. So, people look for what makes them happy (positive) and avoid what upsets them (negative).

Let’s say that you like to work out in the morning with friends, and you know that exercising is good for your health. So, this seems to be a good decision. You are having fun, socializing and taking care of your well-being. Now, it’s weekend, and your kids asked you to go to the beach early in the morning. So, will you miss the exercise routine?...(Read more.)

Read the rest of this post, “How to Make Great Decisions with No Regret,” by Rawa Alagha, by clicking  HERE.


Please Note: We only accept guest posts by IAPLC members.



Video Tip: How to Get in Front of the Right People

Knowing how to get in front of the right people is essential for getting ideal clients.  Ideal clients start out as ideal prospects. Find out how to connect with them in this video.