It can be challenging to identify your ideal customer.
It takes work, research, and patience. Some business owners are hesitant to even start. Their concern is that it may not be wise to limit their audience: Isn’t it just a “numbers game”, and therefore better to target everybody and see who bites?
Unfortunately, unless you have a massive budget, that shotgun approach is doomed. If you try to reach everybody without targeting your ideal customer, you’ll get nobody, because your message won’t resonate. It will fail to cut through the noise and speak directly to your potential buyer.
Small businesses need to limit their focus, so they can target the right people with the right offer. Establishing an “ideal customer profile” (ICP) allows you to narrow your focus and maximize results.
With a good ICP, your message will reach the people who need to hear it.