Here’s the last video tip on how to get more coaching clients.
Here is a commentary on the last step in Brendon Burchard’s Business Building Blocks from his book, “The Millionaire Messenger.”
Step 10: Rinse and Repeat
In his final step, Burchard emphasizes that a Millionaire Messenger is always working through his business building blocks – it should be ongoing, not a one-time affair. He also stresses that you keep in mind three values.
Always be mindful of how what you bring to the market is different from what others are offering. You have to know your own value and how you specifically help people, and how that is unique. In marketing your service, how do you stand out from the crowd? By being yourself — by being different.
It’s also critical that you keep up with what’s going on in your market so your information and products can measure up to what else is in the marketplace at any given time. You need to belong to groups, or a mastermind on your topic, and visit your competitors’ sites.
Here is the next step in Brendon Burchard’s Business Building Blocks from his book, “The Millionaire Messenger.”
Step 9: Get promotional partners
You can go only so far with your business by yourself. Coaches who make multiple 6 and 7-figure incomes solicit the support of joint venture and affiliate partners. This is where you find opportunities to share your message with other people’s audiences.
One of the biggest advantages of this is that by having someone recommend you to their audience, they are in effect, endorsing you. And with their endorsement that audience is more likely to listen to what you have to say.
There are many different ways to do that. You could have a partner…
Last month we talked about giving free content to nurture your list. And you need to set that up before you try to get traffic to your site. Now we’ll discuss how to get people to subscribe to that list.
Step 8: Post Free Content
Free content to those on your list is essential, but posting on the Internet is also necessary in order to get the word out about your message and your work. Search engines are looking for content and so are the people who are your ideal prospects, and you can get both of them to notice you through posting your free content online.
This means posting blogs, articles, podcasts, videos, and social media posts full of tips, resources, and advice. You should be putting out your best, high-quality content as an up-front attractor. If people find your free stuff to be incredible, they will be much more likely to buy your paid services.
This is Part 5 of a series Business Building Blocks from Brendon Burchard’s book, “The Millionaire Messenger.” This article focuses on a different way of approaching marketing.
Step 7: Campaign Your Products and Programs
Brendon Burchard likes to substitute the word “campaign” for “promotion” because “campaign” includes more value. He defines a value-added campaign as a “sequence of promotions that leads to a desired consumer behavior.” The idea is to deliver a lot of real value before you ask for the sale. And there’s no place where that practice works better than in the coaching industry.
As a coach you are working very closely with people. And because of that, more time is needed for the customer to feel comfortable enough with you to hire you and share personal parts of their lives. You wouldn’t want to do that with a stranger, and neither would they. Continue reading
3 Things you need Your Website to Do
Continuing with Brendon Burchard’s 10-step process for creating a successful business, we come to:
Step 6: Put Up a Website
I don’t think I need to impress upon you the importance of having a website, but I would like to share some great tips about them from Brendon’s section on it. Most importantly, the website architecture must be extremely SEO friendly. I can’t stress how imperative that is.
1) Add Value
First and foremost, your website should add value. It’s not just there to sell something, and it isn’t just a fancy brochure either. It’s a golden opportunity to add value to those who visit it, not only to support them, but also to keep them coming back.