Email marketing is a great way to grow your business and make sales, but, the first hurdle in email marketing is email deliverability, or making sure that your emails are reaching your subscribers and they are opening them. There are ways to make that happen and the following is one that you can easily do.
I’m sure you’ve heard that readers have to “know, like, and trust” you before they’ll consider spending money with you.
That’s why it is so important to write engaging emails, ones that start a conversation between you and your target audience.
And the best time to start that conversation is on day one. Not only will it help you build your business and learn more about your customers, but it will also help with email deliverability. I don’t have to tell you that spam filters catch more and more emails, particularly if you’re marketing a product or service in them. Add to that the Gmail promotions tab, and it’s a wonder that anyone actually sees and reads your emails.