There are many factors when you want to get more clients, but this is the first step.
Download the Playsheet for this video HERE
Aug 06
Biz Building Blocks: Part 4-website
3 Things you need Your Website to Do
Continuing with Brendon Burchard’s 10-step process for creating a successful business, we come to:
Step 6: Put Up a Website
I don’t think I need to impress upon you the importance of having a website, but I would like to share some great tips about them from Brendon’s section on it. Most importantly, the website architecture must be extremely SEO friendly. I can’t stress how imperative that is.
1) Add Value
First and foremost, your website should add value. It’s not just there to sell something, and it isn’t just a fancy brochure either. It’s a golden opportunity to add value to those who visit it, not only to support them, but also to keep them coming back.
Jul 11
Business Building Blocks: Burchard’s 10 Steps-Part 3
This article is part of a series of articles about Brendon Burchard’s 10 steps to building an “empire” from his book, “The Millionaire Messenger.” These are very helpful to know if you are a new coach. But if you are a seasoned coach who needs more clients, it’s helpful to revisit these steps periodically to refine your marketing. (Read about the first 4 steps in the previous newsletters.)
Continuing with Brendon Burchard’s 10-step process for creating a successful business, we come to:
Step 5: Create a Solution
Once you know whom you can help and how you can help them with your services, you need to create a solution for them. As a coach, you may be thinking, but I don’t need a product, I’ll just coach the client on whatever they need help with. And that’s fine if you just want to coach people. But if you want to make money coaching you need to have a product or program you can market to potential clients.
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Jun 11
Video Tip: PowerPoint for Webinars
We know that webinars are a proven way to spread your message, build your list, and get new clients. Here’s a video tip on how you can use PowerPoint slides to create webinars.
Jun 05
Work vs. Play
In speaking with a fellow coach recently, I was reminded of how many coaches think that marketing is too much work. This coach said that she hated to do marketing and her bank account reflected it! That is, she had run out of clients and money.
If there’s any common theme among coaches—it’s that they don’t like marketing…they just want to coach. But, when it comes to bottom lines, the reality is that you don’t make money from coaching—you only make money from marketing. So, the question becomes how can we make marketing enjoyable and even fun so we will actually do it?
May 03
Blogging for Fun & Profit
Do you blog? Many coaches tell me they don’t have time to blog. Or they don’t know what to blog about. Or they aren’t getting anyone to read their blog.
When I started my online business, the first tactic I used was blogging. And there were two good reasons why I did it, and why you should be blogging.
1-Increase your page ranking
2-Help people get to know you
How does blogging increase your page ranking?
Google loves sites that post new content on a regular basis. They especially like it if you post at the same time and day of the week. (That may not be possible for you, but it’s a good goal to have.)
So if you post a blog once a week—or even once a month—your site will come up higher on the searches. Now, another thing that will also help increase your page ranking is to use keywords in your blog posts. Have a set of keywords that you can draw from whenever you write a blog.
Apr 23
Video Tip: Stand Out From the Crowd
There is more competition all the time in almost every industry, but especially in the coaching field. So how do you get people’s attention and stand out from the crowd. Here’s some tips:
