Business Building Blocks: Burchard’s 10 Steps-Part 3

This article is part of a series of articles about Brendon Burchard’s 10 steps to building an “empire” from his book,  “The Millionaire Messenger.” These are very helpful to know if you are a new coach.  But if you are a seasoned coach who needs more clients, it’s helpful to revisit these steps periodically to refine your marketing. (Read about the first 4 steps in the previous newsletters.)

Continuing with Brendon Burchard’s 10-step process for creating a successful business, we come to: 

Step 5: Create a Solution

Once you know whom you can help and how you can help them with your services, you need to create a solution for them.  As a coach, you may be thinking, but I don’t need a product, I’ll just coach the client on whatever they need help with. And that’s fine if you just want to coach people. But if you want to make money coaching you need to have a product or program you can market to potential clients.
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Video Tip- Refunds

How do you deal with refunds? Here are some tips:

Any comments?

Video Tip: PowerPoint for Webinars

We know that webinars are a proven way to spread your message, build your list, and get new clients. Here’s a video tip on how you can use PowerPoint slides to create webinars.


Work vs. Play

In speaking with a fellow coach recently, I was reminded of how many coaches think that marketing is too much work. This coach said that she hated to do marketing and her bank account reflected it! That is, she had run out of clients and money.

If there’s any common theme among coaches—it’s that they don’t like marketing…they just want to coach. But, when it comes to bottom lines, the reality is that you don’t make money from coaching—you only make money from marketing. So, the question becomes how can we make marketing enjoyable and even fun so we will actually do it?

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Video Tip: Follow-up

This video tip is about how to follow-up to nurture your list. It’s one thing to build a list but it’s another thing to nurture the people on your list so that you are building relationships. Most people buy from people they know and since you are marketing on the Internet, most of those people on your list don’t know you yet. The follow up process is strategically designed to help them get to know you so that when they are ready to buy, they will think of you! Watch this video for some tips on how to do your follow-up.

What are you doing to follow-up with your list? Tell me in the comments below.

Blogging for Fun & Profit

Do you blog? Many coaches tell me they don’t have time to blog. Or they don’t know what to blog about. Or they aren’t getting anyone to read their blog.

When I started my online business, the first tactic I used was blogging. And there were two good reasons why I did it, and why you should be blogging.

1-Increase your page ranking

2-Help people get to know you

How does blogging increase your page ranking?

Google loves sites that post new content on a regular basis. They especially like it if you post at the same time and day of the week. (That may not be possible for you, but it’s a good goal to have.)

So if you post a blog once a week—or even once a month—your site will come up higher on the searches. Now, another thing that will also help increase your page ranking is to use keywords in your blog posts. Have a set of keywords that you can draw from whenever you write a blog.

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Video Tip: Stand Out From the Crowd

There is more competition all the time in almost every industry, but especially in the coaching field.  So how do you get people’s attention and stand out from the crowd. Here’s some tips:

Guest Post: Is Dementia / Alzheimer’s Hereditary?

By Luz Jaramillo

If one of my parents or relatives has dementia, will I have it too? For over 20 years working with the dementia population in assisted living facilities, I have noticed that the biggest concern of the children of a family member diagnosed with dementia / Alzheimer’s is if the disease is inherited.

Dimentia Alzheimer's

Even though it was difficult for them to see their parents decline, family members were very concerned with the fact that it’s possible that when they are older, they may end up in the same situation as their relatives, suffering from dementia/Alzheimer’s disease. Studies have shown that when you have someone in your family with a chronic disease, such as diabetes, attention deficit disorder, high blood pressure, obesity, or poor diet, it’s a big probability that you may also end up with the same condition due to your family genes.

You May be at Risk for Developing Alzheimer’s Disease or Dementia
Unfortunately, if you have a family member with severe memory challenges, such as Alzheimer’s disease or dementia, you have a higher risk for memory problems. Those who have a parent or sibling with memory issues are 3.5 times more likely to develop similar symptoms.* Genetic testing is suggested if this is the case.  

No matter how old you are, it’s time to consider making your memory a priority, especially if you have a family history. No matter how old you are, it’s time to consider making your memory a priority, especially if you have a family history.  With proper prevention and care, you can lessen your chances of ending up with the same condition your family member is suffering from;...(Read more.)

Read the rest of this post, “Is Dementia or Alzheimer’s Hereditary?” by Luz Jaramillo, by clicking  HERE.


Please Note: We only accept guest posts by IAPLC members.



Burchard’s Business Building Blocks-Part 2

Let’s continue to explore Brendon Burchard’s 10 business building blocks for an expert empire.

Step 2) Pick your audience

This is what we call your target market or who you are going to serve. Many new coaches try to resist this by saying that they can help anyone. But as Brendon says, you do not have the time nor resources to market to the entire world.

There is a group of people who needs and is willing to buy your services, but in order to find them you need to define who they are. Only then can you create effective marketing that will draw them to you. Your definitions of your target can include demographics, psychographics (mindsets), and motivational metrics. Motivational metrics include things like are they actively searching for a solution, how urgent is their need, and what other options are there for them.

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Video Tip: LinkedIn Leads

Learn how you can use LinkedIn to get ongoing leads every week.

Have you tried this feature on LinkedIn?  If so, how did it work for you?  Leave a comment below. 
Please Note: We only accept guest posts from IAPLC members.