Working with clients 1:1 is great, but it shouldn’t be your entire business model.
Few industry leaders will tell you this, but you don’t need to sell high-priced products every month to be profitable. You can have monthly income from low-end products that supplement your high-end product income with passive income.
Here’s the thing: If people don’t know you yet, they’re probably not going to drop a $1000-5000 on a coaching program in your first enrollment conversation. But they might take a chance on you for something that costs them $97 or less.
Then, when they see how awesome your low-end offer product is, they’ll be much more likely to invest in your higher end products.
But you’ve got to them in the door first. And you can do that so much easier with low-end offers.
With a low-end offer, you can make money in two different ways:
- From articles, video tips, podcasts, webinars, and social media posts that link to a product – because once they’re posted they can continue to get visitors and sales
- By offering it as a “down-sell” if a potential client says they can’t afford your coaching program
For advertisement of the product, you can rent TV screens mounted in public places like metro stations, bus stops, shopping malls, etc. to display lucrative offers on your low-end products. If you got the budget, then you can prepare a lucrative ad for your product and have it feed it into Loop streaming service or a stream platform of your choice. This could help you in reaching those mass audiences without organizing multiple promotional events.
For evergreen marketing, you can have a link to a sales page for a low-end product at the end of your blog posts. You can put a link in the description of a video on YouTube or a podcast on iTunes.
You can also include a link at the end of an evergreen webinar that you have produced. There are many possibilities to get that link out there. Continue reading