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Are You Doing Group Coaching?

group coachingBeing a life coach is a fulfilling way to make money doing what you love, while making a difference! But, what most life coaches don’t realize when they get into it is that life coaching is a BUSINESSnot a job.

The truth is that most life coaches are not successful. Even when they find the perfect niche and master the art of getting clients, they can only reach a certain level of income, because they are meeting one-on-one with clients. There is only so much time in a day, some of which is spent on marketing and other business-related-stuff.

Once a coach fills their schedule with clients, they reach the ceiling of their growth and income. Their only option is to raise their rates, but this isn’t always easy or even appropriate, in some cases.

The good news is that there is a way to serve more people and increase revenue at the same time. And that is, offering group coaching programs. Think about it, much of what you do with each client is exactly the same. If you say the same thing 10 times to 10 different people, why not say it to all of them at once? If you develop a program out of your coaching process, you can walk a group of people through the same coaching activities and steps, together.

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Seasons Greetings

May the blessings of this Season be with you throughout the New Year!

As 2020 comes to an end, many people are glad it’s over. But many people also have a renewed hope in the future for better future. As a coach you are the key to many people’s hopes for a transformation in their lives. You have the ability to change lives and there are many people in the world now who seek change. Your time has come. You just need to find these people.

So I want to inspire you to keep going, keep marketing, keep putting yourself out there and spreading the word as to how you can transform these people’s lives.

I will be here to support you and inspire you on this mission with resources, tips, and trainings that will help you build your business, without you having to spend thousands of dollars on bright shiny objects that may or may not help. 

Now is the time to start planning 2021. What will you promote? When will you promote it? How much lead time do you need to marketed effectively and efficiently? What content will you need to generate leads? What transformation will you offer? These are items that need to be thought out and planned in advance so you don’t stress out with a hit or miss approach. Dive into your calmness and inner energy and find the answers you need to plan out a super successful 2021!

Let’s use our community here to inspire and motivate each other to find the people who need us!

Video Tip: New Niche Angle

If you need to define your niche, but don’t want focus on a problem, this video gives you a different angle for approaching your market with your message.

Don’t Sit in the Shadows

Tell Your Message to the World

When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school?

I know you know this but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you. Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and TELL people what your business is all about.

True, you don’t want every single post to be self-promotion because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.

Facebook allows at least three different ways to reach your audience and if you’re on Facebook for business, you should utilize all three because not everyone will see every single post you publish. Using three different avenues raises your odds that the people in your target market will see something of interest.

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Video Tip: Lead Magnets

The best way to build your list is to offer a lead magnet here are some ideas for what’s trending in the lead magnet arena right now.

Spread Your Name Recognition

Spread Your Name Recognition with Boosted Posts on Facebook

While you’re putting in the time to spread your name recognition to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boost your posts. Quite simply, this is a form of advertising which costs money but it’s a quick and more passive way to reach more people in a short amount of time.

Isn’t Posting Daily on Facebook Enough?

This answer depends on your end goal for your business. Posting and interacting daily will definitely grow your followers but if you want a quick jumpstart add in a boosted post and examine the results.

One friend recently boosted a post for a total of $30 and it brought in $202 in sales. It was a “set it and forget it” process and she set a monetary limit so as not to break the bank but she was very pleased with that result; so much so that she’s boosting the same post again.

Why Should I Boost a Post?

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Launch Fear

Are you afraid to launch? Do you have launch-fear? Here is a tip that I use to overcome that.

Be Confident in Your Business and Always Ask for the Sale

Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right? In order to make a profit, you need to sell your products and services. But is it enough to just create products and wait for people to make a purchase?

Not at all. I like to call that “wishful marketing” and it simply doesn’t work. That’s a very passive approach to running a business as opposed to a proactive approach, which includes finding people in your target market, forming a relationship with them, introducing them to your business, and then asking for the sale.

Find Your Confidence

It sure is discouraging when people say “no” when you ask for a meeting or for the sale but there’s also a popular thought in the sales community that you need to hear 100 no’s before you hear a yes. Your business and your services won’t appeal to everyone; or they might appeal to someone who doesn’t have the money to spend right now. That doesn’t mean your business idea is awful; it simply means you haven’t found the right people yet.
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Video Tip: Starting a Business

Are you thinking of starting your own coaching business? If so, there are a few things you should know. Here’s a video about them:

Show Your Personality

Don’t Be Afraid to Show Your Personality on Facebook

There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a well-rounded life you lead and pique their interest with other “lifestyle” type photos and posts.

Sharing parts of your life is just one way to develop a relationship where your audience will get to know, like, and trust you enough to make a purchase. These photos and funny stories will make you appear more approachable so your followers won’t hesitate to send you a message to ask questions about your products.

Here are just a few fun ways to lighten up the mood on Facebook and to increase your engagement with your followers:
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