Oct 01

Strategic Thinking: How It Can Give Your Life Coaching Practice a Competitive Edge

strategic thinking

How do you practice strategic thinking in coaching? The coaching world is packed right now. Seriously packed. There are coaches for everything—career transitions, relationships, wellness, productivity, you name it. So, how do you ensure that potential clients choose you over the coach down the street (or across the internet)? That’s where your competitive edge comes in.

When you can clearly show what makes your coaching different and better, you’ll attract more clients, charge what you’re worth, and build a practice that lasts.

Strategic thinking isn’t complicated—it’s just being smart about your coaching business. It can help you create something unique that clients actually want and competitors can’t easily copy.

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Sep 22

Struggling to clearly explain what you do?

Struggling to explain what you do?If you’ve ever stumbled when someone asks, “So, what do you do?” you’re not alone. 

And, if you’ve been telling people over and over again what you do and are still not getting clients, you’re not alone either. 

What if you knew exactly how to describe the benefits of working with you in a clear, compelling, concrete manner?

 So that people said, “Yes, I’m in!”

My colleague, Ellen Finkelstein, has created a free workbook that makes this simple. It’s called “Craft Your Client-Attracting Message,” and it walks you through how to:

  • Identify your perfect-fit audience
  • Define their most pressing pain point
  • Explain exactly the benefits you provide and how you provide them

By the end, you’ll craft a message that makes them say, “That’s exactly what I need!” 

This is the first step to attracting more clients with ease.

Grab your free copy here: https://www.changetheworldmarketing.com/craft-your-client-attracting-message-launch-workbook/

Sep 17

Video Tip: GreenGeeks

I just changed hosting services to GreenGeeks and I really like them because web servers use up an enormous amount of energy. This company promises that for every unit of electricity they use, they put 3 times that amount back into the grid. Here’s a video tip about them.

 

Sep 16

Transform Your Fall with This Morning Routine

morning routine

As the seasons transition from summer to fall, there is often an urgency to slow down and have a relaxing morning routine. It is not about becoming lazy or not being productive, but having slight transformations in your daily life that allow you to find a healthy and calming balance between your responsibilities and your comfort.

One of the biggest changes that can be useful during the fall season is a new morning routine. It doesn’t have to be anything complicated or extravagant; in fact, it shouldn’t be. Your fall morning routine is more about slowing down, waking up in a calm state, getting cozy, and just enjoying your mornings as you wake up and get ready for your day.

Here are 5 ways to have a cozy and relaxing fall morning routine.

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Sep 02

Website Hosting Migration: From Great–to Bad–to Worse–to Even Better

 

website hosting migration

The Great

This is a story about my website hosting migration. My summer started wonderfully. Due to planning ahead, I was able to take a 5-week road trip getaway, leaving my business running smoothly on its own. When I came back, I spent another two weeks on a meditation retreat.  

By mid-July, I was happily getting back to business activities when I noticed that my hosting service was up for annual renewal. Calculating that it was going to be a pinch paying for that plus quarterly taxes, I thought I should look for a less expensive service. Finding an inexpensive one (based outside the U.S.) that was recommended by several different websites, including Forbes, I jumped!

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Aug 27

New Get Unstuck Guide

Tired of TryingTired of trying to grow your coaching business alone?

Let’s be honest—getting coaching clients these days can feel like shouting into the void.
You post. You promote. You tweak your offers.

And still… crickets.

The problem isn’t your passion, your coaching skills, or even your website.

The real problem? 

You’re doing it all alone.

You don’t need more ads, algorithms, or exhausting outreach. You need aligned partnerships.

That’s why I created a free resource for you:
“Get Unstuck: 7 Collaboration Strategies to Get Coaching Clients—Without Cold Outreach or Paid Ads.”

Inside, you’ll discover 7 ways smart coaches are growing their audience, attracting ideal clients, and getting visible—with help.

Let’s stop trying to build our dreams in isolation. There’s a better (and more sustainable) way forward.

Grab the free guide here.

Aug 25

Biltmore Conservatory Tour

Conservatory-plazaLast month, I shared photos I took of the Biltmore Estate House (see that blog post here). This month, I want to share with you the photos I took of the floral arrangements inside the extensive Biltmore Conservatory. I was astounded at the number of plants that they care for year-round. And the arrangements were so well done. It was inspiring!

Flowers always inspire me, and I bet they inspire you, too. I remember when I was working as an Interior Decorator and I had to pick out wallpaper for a male client. I questioned whether a man would go for a floral print, and my boss said, “Everyone likes flowers because flowers make them happy.”

So take a break from your work this week and enjoy my floral photos from my vacation in June at the Biltmore here.

Aug 12

3 Ways to Get More Loyal Blog Followers

Blogging is an effective way to expand your business, attract more clients, and maintain relationships with your current customers. But how do you turn your blog visitors into loyal blog followers? It really boils down to posting relevant content and finding ways to remind them about you via email, social media and even ads. Let’s look at 3 ways you can get more loyal blog followers and keep them coming back for more.

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Aug 06

Your Comfort Zone May Be Keeping You Invisible

Cape Cod BikingOur vacation this year took us to many stops along the East Coast over five weeks’ time. We were able to do a lot of biking, and it helped me get out into nature. Being a natural homebody, I am perfectly happy staying at home in my comfort zone. But I know that it’s healthy to get out of the house from time to time. So these trips are good for my physical and mental health.

The bike path in the above photo is the Shining Sea Trail on Cape Cod that we took from Falmouth to Woods Hole (about 10 miles). It ran through woods, estuaries and then along Falmouth Beach (in the photo). Consequently, I got to spend lots of time in natural surroundings. I also got lots of healthy exercise. So the trip was good for my mind and body. If I had stayed home, that wouldn’t have happened.

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Aug 05

5 Mindset Blocks That Stop Coaches From Collaborating

 (and How to Overcome Them)

Many coaches know that collaboration could help them grow their business—but they still avoid it. Why? Because mindset blocks often hold them back without them even realizing it.

If you’ve ever found yourself resisting the idea of working with other coaches or business owners, this article will help you spot (and overcome) the most common mental barriers.

1) “I’m Not Enough of an Expert Yet.”

This belief is incredibly common. Coaches often assume that collaboration is reserved for the “big names” or those with large audiences. But here’s the truth:

Collaboration is one of the fastest ways to build your authority, not something that comes after you’ve established it.

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