A Powerful Sales Formula

This article was written by James I. Bond and Jeannette Koczela

The Formula-cropped
How would you like a simple but powerful sales formula that instantly makes your ads, talks, emails, web pages, and other promotions more effective?

After working with hundreds of businesses and their sales teams, James I. Bond developed a sales formula that you can use for all of those marketing items.

The formula is “PSC – FBA”, referring to:
   ● PROBLEM — What problem does your product or service solve?
Every business solves a problem. Even Disneyland is the solution to a problem: “What are we going to do with the kids during vacation?” — or “Where can we go to have an amazing vacation that makes us feel like kids again?”
So… what problem do you solve?

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Unlocking the Power of Joint Venture Partnerships

Insights from a Virtual Networking Conference

joint venture partnershipsLast week I attended a 3-day virtual conference, called the Strategic Alliance Event” about networking with potential joint venture partners. As you probably know, one of the best ways to grow your business faster is to have other people promote it.

The conference taught us some new ways of partnering, and some others that I have used but now have added ideas about.  


For example, one way to partner is to contribute to a giveaway, or hold one of your own. I have participated in many giveaways (given by others) and have always gained new subscribers. Last year I started to do my own giveaways and gained many more subscribers. Plus I got several new JV partners. (My next giveaway is coming up at the end of April, so watch for it in my posts/emails.)

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Blog Tip – Using Repetition

Use the Principle of Repetition to Give Your Graphics Even More ImpactUse the Principle of Repetition to Give Your Graphics Even More Impact

The theme this month is blogging and here is a blog tip for your visuals. A love of repetition is hardwired into human DNA (that’s how we first learned how to learn). Just think of your three-year-old, wanting the same story, night after night. It isn’t the surprise ending that delights him/her so: It’s the same words, said in the same way. It’s the same scenario repeated multiple times (think “Goldilocks and the Three Bears”).

We carry that early imprinting over into adult life. That’s why audiences respond to repetition in movie memes; why we read what is basically the same cozy mystery plot told in seven different ways; why we trust people we know more than people we don’t know.

Use that bit of basic psychology in your blog. Always include repeating graphic elements in the same spot—for example, a logo in your resource box; a cartoon ‘mascot’ for a particular newsletter column; the same template for your newsletter every month; the same graphic placement and size in your posts.

How To Get Paid What You’re Worth – Part 3

How To Get Paid What You're Worth – Part 3Thoughts can hold you back – especially the ones you repeat and the ones you’re not aware of thinking. Working on your mindset pertains to your value, and how to convey that to potential clients. In this article we’ll take a look at 3 steps you can take to improve your mindset so you can get paid what you’re worth.

Step One: Finding Your Mindset Traps

Coaches are just as susceptible as their clients when it comes to those insidious mindset glitches and traps. Time to do some house cleaning and find the thoughts that are holding you back.

First of all, make sure you own a growth mindset rather than one that is fixed and set. Be aware of the possibility for growth in every area – especially those you consider yourself already an expert in, as well as the areas where you’re sure you will never be able to grow.

Dr. Carol Dweck talks about the importance of having a growth mindset in her powerful, ten-minute TED talk, “The Power of Believing That You Can Improve”.

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Self-Care Isn’t Selfish

Self-Care isnt selfish

Self-Care isn’t selfish, because you can’t pour from an empty cup.

Something I’ve learned on my journey to success is that self-care is a big factor. Taking care of your own needs in addition to running your business is essential because you want to be healthy and feel good as a business owner. 

Self-care is important for your cognitive and psychological well-being.

I have found that self-care begins with self-love and I used to have a problem with that because I made a lot of mistakes, which diminished my view of myself. 

But now I know that I shouldn’t identify myself with my mistakes. That’s not who I am. So, if you are doing that—don’t. Think of mistakes as situations that are different from what you expected. When I started doing that, I was able to “love” myself more. 

Self-love is not selfishness or self-centeredness. We were taught to avoid those, but they get confused with the term “self-love”.

 Self-love is merely aligning with the Divine Love that is inside of you. If the term “self-love” is confusing, think of it as “inner bliss”. We all can feel the happiness (or bliss) that’s always present inside of us. So when you practice self-love, you are just connecting with your inner bliss. Try connecting with that regularly through meditation, or quiet contemplation and see it makes you love yourself more.

And when you love yourself more, you’ll take care of yourself better than before. Fill your cup before you pour!

Download my “27 Self-Care Actions” PDF HERE.

Mindset for Client Attraction: Overcoming the Imposter Syndrome

Overcoming the Imposter SyndromeDo you ever look at how experienced and successful other coaches are and feel like you are not worthy? 

I get it, there are so many coaches out there with years of experience, awards and resources so you sometimes wonder why your client should hire you over them. 

Feeling like an impostor as a coach can lead to:

  • Underselling your services
  • Doing most of the work in the coaching session
  • Demonstrating loose boundaries around coaching sessions or fees
  • Putting off getting clients and instead collecting more and more qualifications (yet it doesn’t seem enough)

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Blogging is Still a Powerful Way to Connect with Your Audience

Blogging is still powerfulIn an era dominated by social media, where attention spans are dwindling, and trends evolve at a rapid pace, blogging continues to stand out as a powerful and enduring way to connect with audiences.

Despite the rise of platforms like Instagram, TikTok, and X, blogging offers a unique space for individuals and businesses to share in-depth content, and foster meaningful connections with their audience.

Unlike the character-limited posts on social media, a primary advantage of blogging is the ability to create long-form, thoughtful content. This allows content creators, coaches, and service providers to showcase their expertise, share valuable insights, and establish themselves as thought leaders in their respective fields.

Here are 10 reasons why blogging is still a powerful marketing strategy:

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I want to share something—

Webinar: “An Easier Way to Grow Your Coaching Business…While Simplifying Your Life”Over the years, I’ve discovered that most coaches don’t have as much of a problem with knowledge as they do with implementing what they’ve learned, i.e., they know what to do, but are not so confident about putting it into action.

But I’ve discovered a solution that may be very interesting for you. 

As you may know, I’ve been running the IAPLC for over 10 years, and in that time, I’ve talked with many life coaches who’ve struggled to grow their businesses. Most of them have taken expensive business classes and programs but the trouble is that what they learn seldom gets implemented (if ever).

And there’s a reason why.  

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Burn The Ships and Unlock Your Extraordinary

Masterclass for Recovery Coaches‘Burn The Ships’ is a powerful metaphor for change, growth, and transformation.

It is all about the journey ahead and eliminating the excuses and anchors that hold us back.

A crisis never takes a holiday. And this is why Certified Crisis & Recovery Coaches are in high demand. You give hope and solutions when people need it most. You help save lives and families while leading people to create their inspirational comeback story.

My colleagues, Susan and Dave Kenney, have agreed to share an inspiring 90-minute LIVE Masterclass leading you to ‘unlock your extraordinary’.

In it they will reveal their powerful secrets of how to guide people to transform their pain to their power. They also will share insider secrets and proven strategies for you to create abundance and prosperity, in weeks as a recovery coach.

Susan and Dave Kenney are remarkable teachers and will show you how you can grow a thriving coaching practice through an evidence-based and fully-accredited Crisis & Recovery Coaching Certification.

And this is the #1 IN DEMAND coaching niche globally. Meaning there are more clients who are in crisis than there are coaches or professionals to help.

You can learn more and register for the masterclass HERE.

5 Keys to Having Personal Freedom

Make time to do things that feel goodWhat comes into your mind when you think about having personal freedom? Do you automatically think about money, being rich, having a big house and a new car, or lots of traveling? Does freedom seem like an impossible dream and loaded with hard work? You might be surprised to hear that the fundamental elements of personal freedom cost nothing. Personal freedom doesn’t require money or effort or luck. It starts with your mindset, and it’s totally up to you to claim it.

Don’t know where to start? Here are the five keys to claiming your personal freedom.

1) Start the day in positive mode

How often do you start the day with a groan when the alarm goes off? That sets you up for a day full of negative assumptions about what’s possible in your life. Try starting the day with a positive mindset. Even before you get out of bed, imagine how you want your day to be. What do you want to achieve? How do you want to feel? Do you want today to be productive, restful, focused? Continue reading