10 Low Budget Marketing Tactics

Use These to Get More Leads

Did you know that you can do marketing like the pros without breaking the bank? By leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a big marketing budget to have a big impact.

Here are 10 low-cost or free marketing ideas you can start using today:

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Video Tip-Staycation

With all that’s going on this summer, many of us have had to cancel our summer vacation plans. But that doesn’t mean you can’t take a vacation—you can take a home vacation, or staycation. Here are some tips on how to do that.


Always Ask for the Sale

Be Confident in Your Business and Always Ask for the Sale

Let’s be clear: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business,  right? In order to make a profit, you need to sell your products and services. But is it enough to just create products and wait for people to make a purchase? Not at all. I like to call that “wishful marketing” and it simply doesn’t work.

That’s a very passive approach to running a business as opposed to a proactive approach, which includes finding people in your target market, forming a relationship with them, introducing them to your business, and then asking for the sale.

Find Your Confidence
It sure is discouraging when people say “no” when you ask for a meeting or for the sale but there’s also a popular thought in the sales community that you need to hear 100 no’s before you hear a yes. Your business and your services won’t appeal to everyone; or they might appeal to someone who doesn’t have the money to spend right now. That doesn’t mean your business idea is awful; it simply means you haven’t found the right people yet.
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Essential List Building

Ask any successful online business owner what their biggest business asset is and they will tell you—their list. The reason is that you have a list of people who have come to you for your expertise and products. And they are a warm audience, meaning that they know who you are, are consuming your content, and are most likely or already have bought from you.

I strongly agree that the most important business activity you can engage in is list building. So I want to share with you some tips for doing that so you can build your business with a solid foundational asset.

  1. Take Action

First of all, you need to be proactive when building your list. There should be action steps in place that you take every day—although they can be fully automated. Aim to tackle at least one action step per day to start and as it becomes more of a habit, add two action steps to your day. You won’t move toward your goals if you’re standing still waiting for things to happen.

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Our Community

Dear Friends of IAPLC,                                                                                                              6/7/20

I have been following news events of the past weeks, and have been deeply saddened by what has occurred. We here at the IAPLC, reach out to the family of George Floyd in deepest sympathy for their loss. And, through them, to all Black families across the country for the unconscionable losses and pain they have endured for hundreds of years. We also want to state clearly that we condemn all forms of racism, including police brutality, in our country.

To our IAPLC members of color, we honor you and your contribution to society. To all people of different races, please know that we stand with you, and pledge to do whatever we can to support you, to keep you safe, and to create an even more inclusive community for you. We adhere to the principle that “the world is my family.”

We are encouraged by the solidarity support that has been shown in the past week, and we hope at this time that the American people can find the inner resources of strength and wisdom to channel their creative energies into peaceful and unified action that safeguards justice for all, and ends racism for good.

– Jeannette Koczela

Places You’re Using Copywriting

Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?

You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.


Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz” or two. But for coaches, Facebook is much more than that. It’s a place to connect with potential clients, and that means that when you’re sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind. 

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Video Tip: Outcome Goals

Are your goals “outcome goals”? Find out the difference between tactical goals and outcome goals, as well as what outcome goals are and how to use them.

To help you set some outcome goals (as well as the tactical ones), I’ve created a goal-setting planner that you can use to determine the best goals for you and create a plan of action to reach those goals. See below.
Goal Setting Planner cover

Webinar Magic

Been on a webinar lately? I bet you have.

The fact is, webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online. No matter what your niche or industry, webinars are a great option for growing your market.

3 Powerful Benefits Every Webinar Offers

  • List Building

Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well.

As a business owner with resources and information to share, you’re in demand, and there are plenty of others out there looking to partner with you. Find a colleague in a related niche to host your event. Ask her to mail her list with an offer to join you both on the call. Collect emails in your mailing list system. Any sales you make from the event will pay your partner an affiliate commission. That way you both win: You build your mailing list, and she earns cash for her time.

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Video Tip: Virus Coaching

Here’s a Facebook live video I did last week for a FB group. I was inspired to talk about the current Corona Virus situation after hearing a coach say that they were thinking of quitting because they were worried about the pandemic. In this video, I explain my reasons as to why now is one of the best times to get coaching clients. I hope this serves as encouragement for you in these uncertain times.

What are you doing differently to market yourself during the pandemic? Tell us in the comments below.