One of the best ways to build your list with interested subscribers is to give free talks or webinars. Here are some tips for giving them:
Mar 10
Burchard’s Business Building Blocks: Part 1
Do you like to read? My coach told me once that a leader should be expanding his or her knowledge all the time and a good way of doing that is through reading books on your topic. I love to read and I’m always reading books about business and marketing for the solopreneur.
One book I read recently was Brendon Burchard’s “The Millionaire Messenger.” (click to get a free copy) He wrote it a few years ago and I got so much out of it that I wanted to share some points he makes to inspire you to read his book.
One of his chapters gives his 10 steps to building an “empire.” These are very helpful to know if you are a new coach. But if you are a seasoned coach who needs more clients, it’s helpful to revisit these steps periodically to refine your marketing. I will do a series of blog posts on each of his 10 steps.
Feb 26
Video Tip: Making Videos
Have you been procrastinating about making videos for your tribe? Here’s a video on how I keep up a schedule for making videos.
Jan 30
Is this an important question for you?
I recently did a survey asking coaches what was the most pressing question they needed answered. Here’s one response:
“How do I define a really narrow niche AND a super-compelling need so people ignore all the rest and sign up with ME?”
Many coaches need help with this and it may be a question you have too.
First of all, a “really narrow niche” and a “super-compelling need” are already very much intertwined. Your niche is your expertise that you use to address a super-compelling need.
Specific and Realistic
Secondly, in order to define a narrow niche you need to get specific and realistic.
Jan 26
Video Tip: Using Content Curation to Nurture Your List
Here’s a video tip about how to find and use content curation to nurture your list
What kinds of content to you curate?
Jan 18
Guest Post: How to Make Great Decisions with No Regret
By Rawa Alagha
You need to escape a maze that has 3 exit doors. Behind each, there’s a hazard but you need to go through one only to escape. The first has cutting lasers everywhere. The second has 3 deadly assassins, and the final has a hungry lion that hasn’t eaten in 3 months. Which door will you choose?
Logic will lead you to the final door. Because if the lion didn’t eat in 3 months, it must be dead by now and you will survive. However, sometimes rational thinking isn’t all you need. There are matters that we need to consider when taking a decision.
What Matters?
Have you ever thought how you choose your car or shoes? Research tells us that we make 90% of our purchasing subconsciously, because it relates to a memory or gives us a certain pleasant feeling. This is supported in psychology as our emotions remain the number 1 factor in making decisions. So, people look for what makes them happy (positive) and avoid what upsets them (negative).
Let’s say that you like to work out in the morning with friends, and you know that exercising is good for your health. So, this seems to be a good decision. You are having fun, socializing and taking care of your well-being. Now, it’s weekend, and your kids asked you to go to the beach early in the morning. So, will you miss the exercise routine?...(Read more.)
Read the rest of this post, “How to Make Great Decisions with No Regret,” by Rawa Alagha, by clicking HERE.
Please Note: We only accept guest posts by IAPLC members.
Jan 09
Video Tip: How to Get in Front of the Right People
Knowing how to get in front of the right people is essential for getting ideal clients. Ideal clients start out as ideal prospects. Find out how to connect with them in this video.
Jan 05
Are You Confusing Your Self-Worth With Your Net-Worth?
If you are an entrepreneur, you have probably experienced the challenge of thinking that you aren’t providing enough value to your customers/clients. My coach calls it the “Imposter/Inferiority syndrome” where you look at your numbers, i.e. sales, subscribers, upsales, etc. and equate the business’s level of success or worth with your own value or worth.
The plight of an entrepreneur is a difficult one. There are ups and downs that you have to ride out. When you are in the “downs,” it’s all too easy to go into a downward spiral of questioning yourself and your self-worth. And the problem is confusing your self-worth with your net worth. You justify the negative outlook with your numbers—you have low sales, your network is growing slower than you’d like, your conversion rates are down, etc. That then continues the downward spiral.
How do you stop it?
Dec 09
It’s All in the Follow-up
A saying in the coaching industry is that the money is in the follow-up. And it’s so true. That’s because it’s much easier and more cost effective to sell a current or former client a new product than it is to find a new client.
Most of your marketing efforts and costs will go towards getting new clients. But once you have them, you are leaving even more money on the table by not nurturing them with follow-up. Part of follow-up includes checking up on them if you haven’t heard from them in a while. Putting them on an email series is another way of following up with them.
This goes for prospects as well as clients. People on your list may be interested in your product but not ready for it. By having an email series for your list, you are keeping your name in front of them and when they are ready, they will think of you. Why? Because you have been sending them great content and tips.
Dec 07
Guest Post: Lessons on Fear & Change from Mark Twain & My Ten Year Old Twins
By Tracy Kennedy
When I was 16, I decided to leave my small hometown of Beaverton, Oregon, where I’d lived since birth, to go overseas and study in New Zealand. I have no idea how I made this decision, or why I wanted to leave home, but the idea quickly got legs and before I knew it, there I was, boarding a plane and madly hugging goodbye my friends, family and my high-school sweetheart. I got on the plane, walked down the aisle to my window seat, sat down…and promptly burst in tears. Crying quickly escalated into hysterical sobbing, much to the alarm of the poor man in the next seat. He tried to calm me down, and asked the flight attendant for a cup of water.
I tried to take a sip, but I was crying too hard to even choke it down. Right then, I made another big decision – I hurried off the plane, and ran screaming after my taken aback parents. They were having none of it. They reminded me I had made a decision to which I was now committed and sent me right back to my allocated seat to follow through on it.
After this dramatic start, the rest of the journey was uneventful. Well, to be honest, I can’t remember much of the rest of my journey. Just a quick phone call from a pay phone in L.A. to let my parents know I got there safely, and then, my next clear memory was walking into arrivals and looking around, though unsure as to what I was looking for. Then I saw the sign, ‘Welcome to New Zealand Tracy’ – and there they were, my Kiwi family! My host Mum, Dad, Sister and Brother. They took me home and settled me in my new room. They gave me a quick tour, I met the neighbors – one of whom was the principal of the school I was to attend – and we ate.
I’d like to report that at this point I was wondering what all my pre-departure hysteria had been about, but no, I wasn’t done with the crying. Not even nearly. All I remember of those first few weeks were the endless tears and aching homesickness – oh, and the beating myself for not ‘thinking it through’. Surely if I had have thought this through, I’d be back home now instead of sobbing down the line on my once a week, very expensive phone-call home?...(Read more.)
Read the rest of this post, “Lessons on Fear & Change from Mark Twain & My Ten Year Old Twins,” by Tracy Kennedy, by clicking HERE.
Please Note: We only accept guest posts by IAPLC members.
