What’s in the bag? Business of Software 2010 (Photo credit: betsyweber)
Up until recently, I wasn’t clear on the difference between “working on” my business and “working in” my business. Nor did I understand why that was important, especially for service-based businesses.
During your business day you need to spend time working ON your business as well as IN your business. Let me explain.
Working ON your business is doing the activities that bring in clients. These activities will differ depending on what type of business you have. Working on your business is integral to the success of your company in the industry that you’re in.
You have to allot a certain amount of time for marketing and promoting activities. They might include making phone calls, writing a blog or article, preparing your newsletter, sending out emails, attending networking events, content creation, and ongoing training-anything that supports the growth of your business.
