Here is a commentary on the last step in Brendon Burchard’s Business Building Blocks from his book, “The Millionaire Messenger.”
Step 10: Rinse and Repeat
In his final step, Burchard emphasizes that a Millionaire Messenger is always working through his business building blocks – it should be ongoing, not a one-time affair. He also stresses that you keep in mind three values.
Always be mindful of how what you bring to the market is different from what others are offering. You have to know your own value and how you specifically help people, and how that is unique. In marketing your service, how do you stand out from the crowd? By being yourself — by being different.
It’s also critical that you keep up with what’s going on in your market so your information and products can measure up to what else is in the marketplace at any given time. You need to belong to groups, or a mastermind on your topic, and visit your competitors’ sites.