Video Tip: Format-It

Here’s a nifty free tool for formatting your emails, called Format-it, so they are easier to read and require less scrolling from your visitors.

4 Automated Systems to Scale Your Business

4 automated systemsThere comes a time in every entrepreneurial venture where you realize you simply cannot do it all yourself. 

Sure, when you’re just getting started you really are the “chief, cook and bottle washer.” But as your business grows, it becomes painfully obvious that trying to do everything is only going to lead to:

  • Frustration (when critical tasks don’t get done and deadlines are missed)
  • Burn out (when you’re working yet another 12-hour day)
  • Overwhelm (when your to-do list is longer at the end of the day than it was at the beginning)

There are many ways to combat this business-growth hurdle, but one of the best is automation. Imagine a completely hands-off system that works for you even when you’re hiking on a remote mountain or lounging at a luxury spa. 

But here’s an even better reason to automate: it lets you scale your business. Think about it, the less manual work you have to do, them more time you have to do the money-making tasks such as networking, marketing, and client support. 

So what can you automate? Almost everything, but start with:

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Raising your prices won’t help unless you do this…

One of the most common mistakes coaches make is pricing their program too low. And it’s easy to think that lower prices will attract more clients, after all, if you’re just starting out—more clients is better than no clients, right?

But the problem with this kind of thinking is that when your bank account says that you NEED clients, you tend to take anyone, and, chances are, you’re then stuck with a time-sucking client who drains your energy, which could be put to better use—such as marketing for clients you really want!

“Low-end” clients often: are late for appointments, cancel at the last minute, or show up without having done their homework from the previous coaching session. And they’re usually more demanding too.

I know this from experience. I took on a client—against my better judgement—just because I needed the money, and it turned out to be a big mistake. Never again!

BUT, if the price of your program is high enough, you won’t fall into that trap. Why?

… Higher prices attract higher quality clients.

Because they’re paying more, they’ll be more serious about doing the work they are guided by you to do.  Doing the homework will get them results, and, consequently, they’ll tell others about you.

Think about it—if you’re paying a coach $300 a month are you going to be as diligent as if you are paying $1000 a month? I doubt it.

So, if you raise your price, you will start attracting more clients who you enjoy working with.

BUT… before you raise your prices, there are 4 areas that you MUST fix first:

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Video Tip: 3 Ways to Get More Yeses

Would you like to increase your chances of getting a yes on your next discovery call? This video tip gives you 3 ways to get more yeses.

How to Use the “Elevation Principle” to Fill Your Content Basket

Take Advantage of “Influencer Content Marketing”

As a solopreneur, you have to produce great content— content that grabs people’s interest and makes you stand out from the crowd. Content that builds a list of followers who will eventually purchase your service. This means that you will have different types of resources to hand that can help you out with this, from using a video shoot studio rental to create content videos or do a photography session for your content, to designing website pages that can catch the eye of a potential client/customer.

But that’s where the problem comes in—how to find the time and energy to be constantly producing content.

Most of us solopreneurs are so busy taking care of clients and implementing strategies (for instance, many entrepreneurs tend to use Cartoon Avatar services to create a visual pull towards themselves) to get more clients, that we don’t schedule time to create more content. And we also can forget to nurture (with additional content) the subscribers we’ve worked so hard to get.

That’s where Michael A. Stelzner’s book, “Launch,” comes to the rescue! His “Elevation Principle” outlines an exact procedure of how to ride the wave of content marketing, and how simple and effective this can be for your business. Stelzner’s formula is timeless, because he uncovers the main premise behind content marketing:

“If you solve people’s small problems, many of them will come to you to help them solve their big problems.” Continue reading

Video Tip: 10 Places to Have Your Opt-in Box

If you’re trying to build a list to use for email marketing, but aren’t getting many subscribers, there are a few factors that could be the problem.

  • It could be you’re promoting to the wrong audience.
  • It could be that you have the right audience but the wrong freebie.
  • But one of the main ones is that you aren’t promoting your freebie in all the places that you could be.

This video gives you 10 places where you should have your opt-in box.

 
If you’d like the list of places and my list of daily activities you should be doing to get more subscribers, click HERE.

Becoming a Life Coach

5 Essential Steps For Launching A Life Coaching Business

If you are reading this, you are probably someone who wants to take their expertise and share it with the world in order to help others become more successful. What better way to do that than by becoming a life coach!

What is Life Coaching?

What is life coaching?

It’s motivating people to change something in their lives so they can experience greater joy and less pain. It can be in any area of a person’s life.

The main areas of a person’s life are:

  • Health
  • Relationships
  • Personal Development
  • Career
  • Finances
  • Spiritual Development

These different areas of life overlap and influence each other. A relationship problem can affect finances, and vice versa. A health problem can affect a career issue, and vice versa.

So, probably he first thing to consider once you’ve decided to become a coach is:

“Do you want to be a general life coach, or do you want to specialize in one area?”

If you want to coach a person in all areas of life, then you can call yourself a “Motivational Coach,” a “General Life Coach,” or a “Personal Growth Coach”. Continue reading

Video Tip: Get the Shoes

Is everyone telling you to pass on the latte and don’t buy those $200 shoes because you need to save your money? Finances can be mindboggling but, here’s a different view…

How a Life Coach Association Can Overcome the 3 Critical Challenges Life Coaches Face

If you love life coaching, but you’re not a member of a life coach association, then this article is for you. You want to feel motivated in getting to a space that suits you and your need to succeed, whether you are a working mom who utilizes Stay at home mom quotes to help with your ambition, or you are an entrepreneur who wants to start up an additional business, you must have the proper tools to meet your expectations.

As you may have begun to see, there’s more to a life coaching business than just coaching. Maybe you aren’t sure how to get enough clients for a profitable business?

Or are you worried you might not have enough business skills to run a business?

Or are you concerned that your business support isn’t coming from someone who’s also an experienced life coach?

In this article, we’ll go over 3 main challenges life coaches face and how you can overcome them and attract more clients. Plus you’ll find out…

  • How you can get in front of more potential clients
  • How to show your credibility to those potential clients, and
  • How to get the business skills you need to run your business more profitably

 

Do I need a life coaching association? Continue reading

Video Tip: Low-End Offers

Here’s a video tip on a new business model for coaches.

 
If you’re trying to sell a high-end price point coaching program because that’s what everybody says you should be doing, but you’re struggling to make sales…it’s time to change your strategy and expand your business model to include low-end products.  Check out my new training, “Low-End Offer Empire.”

Get instant access HERE!