How do you deal with refunds? Here are some tips:
Any comments?
Jun 11
Video Tip: PowerPoint for Webinars
We know that webinars are a proven way to spread your message, build your list, and get new clients. Here’s a video tip on how you can use PowerPoint slides to create webinars.
Jun 05
Work vs. Play
In speaking with a fellow coach recently, I was reminded of how many coaches think that marketing is too much work. This coach said that she hated to do marketing and her bank account reflected it! That is, she had run out of clients and money.
If there’s any common theme among coaches—it’s that they don’t like marketing…they just want to coach. But, when it comes to bottom lines, the reality is that you don’t make money from coaching—you only make money from marketing. So, the question becomes how can we make marketing enjoyable and even fun so we will actually do it?
May 03
Blogging for Fun & Profit
Do you blog? Many coaches tell me they don’t have time to blog. Or they don’t know what to blog about. Or they aren’t getting anyone to read their blog.
When I started my online business, the first tactic I used was blogging. And there were two good reasons why I did it, and why you should be blogging.
1-Increase your page ranking
2-Help people get to know you
How does blogging increase your page ranking?
Google loves sites that post new content on a regular basis. They especially like it if you post at the same time and day of the week. (That may not be possible for you, but it’s a good goal to have.)
So if you post a blog once a week—or even once a month—your site will come up higher on the searches. Now, another thing that will also help increase your page ranking is to use keywords in your blog posts. Have a set of keywords that you can draw from whenever you write a blog.
Apr 23
Video Tip: Stand Out From the Crowd
There is more competition all the time in almost every industry, but especially in the coaching field. So how do you get people’s attention and stand out from the crowd. Here’s some tips:
Apr 19
Guest Post: Is Dementia / Alzheimer’s Hereditary?
By Luz Jaramillo
If one of my parents or relatives has dementia, will I have it too? For over 20 years working with the dementia population in assisted living facilities, I have noticed that the biggest concern of the children of a family member diagnosed with dementia / Alzheimer’s is if the disease is inherited.
Even though it was difficult for them to see their parents decline, family members were very concerned with the fact that it’s possible that when they are older, they may end up in the same situation as their relatives, suffering from dementia/Alzheimer’s disease. Studies have shown that when you have someone in your family with a chronic disease, such as diabetes, attention deficit disorder, high blood pressure, obesity, or poor diet, it’s a big probability that you may also end up with the same condition due to your family genes.
You May be at Risk for Developing Alzheimer’s Disease or Dementia
Unfortunately, if you have a family member with severe memory challenges, such as Alzheimer’s disease or dementia, you have a higher risk for memory problems. Those who have a parent or sibling with memory issues are 3.5 times more likely to develop similar symptoms.* Genetic testing is suggested if this is the case.
No matter how old you are, it’s time to consider making your memory a priority, especially if you have a family history. No matter how old you are, it’s time to consider making your memory a priority, especially if you have a family history. With proper prevention and care, you can lessen your chances of ending up with the same condition your family member is suffering from;...(Read more.)
Read the rest of this post, “Is Dementia or Alzheimer’s Hereditary?” by Luz Jaramillo, by clicking HERE.
Please Note: We only accept guest posts by IAPLC members.
Apr 11
Burchard’s Business Building Blocks-Part 2
Let’s continue to explore Brendon Burchard’s 10 business building blocks for an expert empire.
Step 2) Pick your audience
This is what we call your target market or who you are going to serve. Many new coaches try to resist this by saying that they can help anyone. But as Brendon says, you do not have the time nor resources to market to the entire world.
There is a group of people who needs and is willing to buy your services, but in order to find them you need to define who they are. Only then can you create effective marketing that will draw them to you. Your definitions of your target can include demographics, psychographics (mindsets), and motivational metrics. Motivational metrics include things like are they actively searching for a solution, how urgent is their need, and what other options are there for them.
Mar 26
Video Tip: LinkedIn Leads
Learn how you can use LinkedIn to get ongoing leads every week.
Have you tried this feature on LinkedIn? If so, how did it work for you? Leave a comment below.
Please Note: We only accept guest posts from IAPLC members.
Mar 19
Video Tip: Confidence
Did you know that going to live events can be a powerful technique for building your confidence? Find out how in this video tip.
