How to Improve Your Sales Conversions and Get More Clients

 

I heard a teleclass by a business coach who said that even 6-7 figure coaches only get 25-30% sales conversions in their enrollment conversations and that’s what you should shoot for. That means if you want 5 new clients a month, you need to have 20 conversations a month. Think about that for a minute—that is 20 hours a month, plus the time it takes to find those 20 people. 

So you need to have a marketing plan in place where you are doing something every work day to get about one conversation per day, if you work five days a week. If you want to figure out how much time you are actually spending to get each client, track the time you take to do the marketing to get those conversations.

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A Clear Sales Message Earns Potential Client Trust

A Clear Sales Message Earns Potential Client TrustA clear sales message that converts is important for more than your business’s bottom line. It’s one of the best ways to build trust with your potential clients from the first interaction they have with you.

It makes sense, doesn’t it? Your sales messages are often the first place your customers come across you. You want to make sure you make a good first impression. The best way to do that? Make sure your message is clear and consistent. You want it to be the same across the board.

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The Top 10 Content Marketing Mistakes – Part 2

Top 10 Content Marketing Mistakes-Part2Content Marketing is a very effective form of marketing that has been around for ages, well before the internet. It involves getting to know your audience’s problems or difficulties and then providing the solution via content and products.

If you are having trouble meeting your business goals, take a look at the top 10 content marketing mistakes to learn how to fix things or avoid the making the mistakes altogether.

(See Part 1 for Content Marketing Mistakes 1-5 HERE.)

 

Sounding like a used car salesman

Content Marketing Mistake #6: Promoting Like a Used Car Salesman

Content marketers sometimes sound like a used car salesman. For most audiences, a “hard sell” won’t work. Persuading your audience to buy or act on your recommendations is a much better tactic to use. Your content should inform, instruct, and inspire your audience to take a certain action, based on their trust in your opinion and judgement.

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The Top 10 Content Marketing Mistakes – Part 1

 

Top 10 Content Marketing Mistakes-Part1

Content Marketing is a very effective form of marketing that has been around for ages, well before the internet. It involves getting to know your audience’s problems or difficulties and then providing the solution via content and products.

If you are having trouble meeting your business goals, take a look at these top 10 content marketing mistakes to learn how to fix things or avoid the making the mistakes all together.

Marketing without a plan

Content Marketing Mistake #1: Marketing Content Without A Plan

If you want to be successful, you need a content marketing plan. Look at where you are now and where you want to go. Then devise a plan of action to meet your goals.

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5 Steps to Shift Your Limiting Beliefs for Good

5 Steps to Shift Your Limiting BeliefsCould you be your own worst enemy?

We tend to limit ourselves a lot. We live in our heads and can come up with all kinds of ways to keep us from getting anything accomplished—even though deep down we know we’re “good enough”, and how much we’re fully capable of getting things done.

The only way to get past these self-sabotaging behaviors is to take active, intentional steps to remedy your thinking.

Let’s look at 5 steps that can shift your limiting beliefs for good.

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Video Tip: Fathom – a New AI Tool

Fathom is a new AI notetaker tool that works on Zoom calls. It records and provides a transcript – all for free! Watch my demo of it here.

 

Make a Difference with a Business that Matters

Article graphic: Make a Difference with a Business That MattersIn today’s dynamic and interconnected world, the notion of starting a business extends far beyond mere profitability. Establishing a business that matters encapsulates a profound ethos of creating value, not just for oneself but for society at large.

Such enterprises are driven by a vision to address pressing challenges, improve lives, and contribute meaningfully to the greater good. Crafting a coaching business that matters is about aligning passion with purpose, fostering innovation, and embodying a commitment to sustainability and social responsibility. It’s an opportunity to make a tangible difference while forging a legacy that transcends traditional notions of success.

As a coach with a coaching business, you have probably considered the transformative impact of cultivating a business that not only thrives but also leaves a lasting, positive imprint on the world.

The best way to build a business that matters is to plan it. Here’s how:

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The Power of Consistency: Building Trust One Update at a Time

Today, when social media platforms reign supreme, consistency has emerged as a cornerstone of building trust with your audience. Whether you’re a budding influencer, a small business owner, or a multinational corporation, the mantra remains the same: consistency builds trust.

Consistency in posting on social media and in emailing your list is not merely about flooding your audience’s feed or inbox with content. It’s about creating a rhythm, a regular presence that your followers come to expect and, more importantly, rely on. Let’s delve into why consistency is paramount and how it cultivates trust.

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How To Get Paid What You’re Worth – Part 4

How To Get Paid What You're Worth – Part 4If you have been in business for even a short time, your goal is to get paid what you’re worth. In the last three articles we have explored several areas that will help you do this. In this last article in the series, we’ll take a look at 4 steps you can take to improve your visibility and authority so you can get paid what you’re worth.

We’re not just talking about attracting qualified leads: we’re talking about being seen. The more visible you are, the higher you can set your rates. Visibility equals authority in the online world – especially when you publicly generate interaction and spontaneously initiate conversation. Add strong branding to that, and you’re well on the way to becoming a noticeable new influencer yourself.

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Solve a Problem for Your Audience

Solve a problem for your audienceSolving problems is what you do. It may not always seem like it, but at the center of it all, this is what your role is. In order to solve a problem for your audience, though, the first thing you have to do is understand your audience.

A few years ago, a young entrepreneur had found the perfect product to promote. He was so excited. He dug in and created a beautiful website, a powerful landing page and sales funnel, and countless articles, blog posts, etc. about the product he was promoting to help children stop wetting their beds.

He couldn’t understand why his product wasn’t selling like hotcakes. He had no idea what he was missing. What his audience was hungry to hear.

Within minutes of him posting his perplexities on a forum for marketers, six women had chimed in with a single word.

Laundry.

Children wetting beds created mountains of frustrating laundry for women in the middle of the night. That was the pain point. That was the emotional trigger that would sell his products.

Promise to eliminate the unnecessary LAUNDRY.

Guess what? It worked. By making a few tweaks to address the pain point of laundry for his efforts, the payout was successful beyond even his initial hopes and expectations.

He promoted a product that solved a very real problem for his audience, and he was rewarded because he took the time to understand his audience better.

What about you? You may have a great product that can solve a problem for your audience, but haven’t hit on the most crucial problem that it solves. The best way to find out is to ask. That’s what forums and online groups are for – to help each other. So take advantage of it and find the emotional trigger for your audience.

By the way, James I. Bond and I are offering a limited number of free strategy sessions to show you how you can use emotional brain triggers to uncover your prospects’ deepest desires and get them to tell you exactly how to turn them into a client!

Book an appointment here: https://iaplifecoaches.org.call