Nov 01

How to Use Your Content to Create a Low Cost Course

How to Use your Content to Create a Low Cost CourseDoes this sound familiar: You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000 word novelette that covers everything from where to find a graphic designer to how to design a business card.

Now, a 3,000-word blog post can be great for traffic, but only if you’ve kept it tightly focused. But what happens all too often in blog posts (and in course development as well) is that every point covered can bring up a new point to be addressed.

Logo design leads to business card formatting…

Business cards lead to taglines…

Taglines lead to ideal client avatars…

Avatars lead to…well, you get the idea.

The point is, when you strive to provide the very best information for your audience, it’s easy to want to include one more important detail. Soon, you’ve outlined an encyclopedia’s worth of content that overwhelms not only you, but your clients as well.

Here are some steps that can make creating content easier:

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Oct 20

Affiliate Programs: How to Grow Your Coaching Income Without More Clients or Hours

Affiliate marketing - Is it for you?Have you considered an affiliate program as a way to earn more passive income? I want to encourage you to consider creating one, if you haven’t already. Why?

Affiliates are individuals who actively market and sell other people’s products and services. This can work very well if your business offers something online that does NOT require your direct involvement (such as a fully automated online course, an ebook, etc).  It can be  a product for sale, or your lead magnet that takes subscribers through your sales funnel.

So if you sell even one product, book, or service, you can use an affiliate program to help bring in more clients automatically.

The benefit of working with affiliates is that it is no longer only YOU marketing your products and services—you have others out there doing it for you. That’s the magic of leverage.

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Oct 16

Blogging Smarter, Not Harder

And The Tools That Make It Possible

Blogging smarter not harder

If you’ve ever tried keeping up with blogging, you know the truth: writing an article is only half the battle. Behind the scenes, there’s brainstorming, editing, SEO, graphics, scheduling, promotion, and tracking performance.

It’s no wonder so many coaches and business owners start strong and then quietly let their blog fade away. The workload is heavier than it looks.

But here’s the good news: you don’t have to do it all on your own.

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Oct 14

Unlocking Higher Wisdom with Akashic Records

My Review of A Radical Approach to the Akashic Records by Melissa FeickBook review-AK records

When I was searching for material on Akashic Records, the book that caught my attention more than any other was “A Radical Approach to the Akashic Records: Master Your Life and Raise Your Vibration,” by Melissa Feick. Melissa has studied Metaphysics for most of her life, and has been teaching Metaphysical classes for over 20 years. She has been an intuitive channeler, healer, and Akashic Records reader for over 22 years.

The following is a review of Melissa’s book.

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Oct 08

10 Tips for Marketing Your Business through Your Facebook Profile

Facebook Profile

The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building business relationships.

Here are 10 tips for marketing your business through your Facebook profile.

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Oct 01

Strategic Thinking: How It Can Give Your Life Coaching Practice a Competitive Edge

strategic thinking

How do you practice strategic thinking in coaching? The coaching world is packed right now. Seriously packed. There are coaches for everything—career transitions, relationships, wellness, productivity, you name it. So, how do you ensure that potential clients choose you over the coach down the street (or across the internet)? That’s where your competitive edge comes in.

When you can clearly show what makes your coaching different and better, you’ll attract more clients, charge what you’re worth, and build a practice that lasts.

Strategic thinking isn’t complicated—it’s just being smart about your coaching business. It can help you create something unique that clients actually want and competitors can’t easily copy.

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Sep 22

Struggling to clearly explain what you do?

Struggling to explain what you do?If you’ve ever stumbled when someone asks, “So, what do you do?” you’re not alone. 

And, if you’ve been telling people over and over again what you do and are still not getting clients, you’re not alone either. 

What if you knew exactly how to describe the benefits of working with you in a clear, compelling, concrete manner?

 So that people said, “Yes, I’m in!”

My colleague, Ellen Finkelstein, has created a free workbook that makes this simple. It’s called “Craft Your Client-Attracting Message,” and it walks you through how to:

  • Identify your perfect-fit audience
  • Define their most pressing pain point
  • Explain exactly the benefits you provide and how you provide them

By the end, you’ll craft a message that makes them say, “That’s exactly what I need!” 

This is the first step to attracting more clients with ease.

Grab your free copy here: https://www.changetheworldmarketing.com/craft-your-client-attracting-message-launch-workbook/

Sep 17

Video Tip: GreenGeeks

I just changed hosting services to GreenGeeks and I really like them because web servers use up an enormous amount of energy. This company promises that for every unit of electricity they use, they put 3 times that amount back into the grid. Here’s a video tip about them.

 

Sep 16

Transform Your Fall with This Morning Routine

morning routine

As the seasons transition from summer to fall, there is often an urgency to slow down and have a relaxing morning routine. It is not about becoming lazy or not being productive, but having slight transformations in your daily life that allow you to find a healthy and calming balance between your responsibilities and your comfort.

One of the biggest changes that can be useful during the fall season is a new morning routine. It doesn’t have to be anything complicated or extravagant; in fact, it shouldn’t be. Your fall morning routine is more about slowing down, waking up in a calm state, getting cozy, and just enjoying your mornings as you wake up and get ready for your day.

Here are 5 ways to have a cozy and relaxing fall morning routine.

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Sep 02

Website Hosting Migration: From Great–to Bad–to Worse–to Even Better

 

website hosting migration

The Great

This is a story about my website hosting migration. My summer started wonderfully. Due to planning ahead, I was able to take a 5-week road trip getaway, leaving my business running smoothly on its own. When I came back, I spent another two weeks on a meditation retreat.  

By mid-July, I was happily getting back to business activities when I noticed that my hosting service was up for annual renewal. Calculating that it was going to be a pinch paying for that plus quarterly taxes, I thought I should look for a less expensive service. Finding an inexpensive one (based outside the U.S.) that was recommended by several different websites, including Forbes, I jumped!

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