Aug 13

Notes from a Networking Event

Recently I attended a 3-day networking event and I’d like to share some insights gained from it.

The gist of the event was to have us decide on a tool we wanted to use to build our community, such as a summit, giveaway, podcast, or freebie/service swap, and then invite fellow attendees to participate so all would build their communities. We listened to some training on how to structure the events, and then we met in small groups to exchange contact info.

These are tried and true ways to build your list AND your network. I’ve done all but the podcasts and I can tell you that every time I’ve participated in one of these, I built my list. 

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Aug 01

Say Goodbye to Distractions + Hello to Your Creative Flow

Say Goodbye to Distractions + Hello to Your Creative Flow

We all know that distractions slows down your productivity. Many coaches have found that saying goodbye to distractions helps you dive more deeply into your creative flow. This article covers several ways to do that.

How many businesses do you currently operate? If more than one, how many of them are earning their keep? If that MLM is nothing more than an expensive hobby, dump it. If your site blog wastes precious content-creation time, close it down so you can concentrate on money-making projects. If you’ve got domain names sitting parked, sell them.

This article will help you sort that out, quickly. (Or, at least, more quickly than you can probably do it yourself!)

 

Step One: Take Inventory of the Chaos

If you’re like most people who have run their businesses online for a few years, then chances are you may not even know what you own, and you’ve spent more on digital courses and subscriptions than you’d like to admit — even to yourself.

And, whenever you sit down at your computer or start scrolling through your mobile you feel like you’re in a perpetual state of overwhelm, with your life governed by distractions. But getting an overview of your digital property will set you up to simplify both your online activities … and your expenses.

The first thing to do is make a master list.

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Jul 29

Crafting a Strategic Content Plan

 

Crafting a Strategic Content Plan

In the competitive world of life coaching, having a strong online presence is crucial. Social media platforms, blog posts, and email provide excellent opportunities to connect with your audience, showcase your expertise, and attract new clients.

However, maintaining an active and engaging online presence requires careful planning. This article will guide you through the process of crafting a strategic content plan that can be used for social media, blog posting, and email marketing.

1) Understanding Your Audience

Before you start creating content, it’s essential to understand your target audience. Consider the following:

  • Demographics: Age, gender, location, occupation, etc.
  • Psychographics: Interests, values, lifestyle, challenges, etc.
  • Behavior: Preferred social media platforms, content consumption habits, engagement patterns, etc.

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Jul 16

Transform Your Coaching From Intangible To Irresistible

Selling the Invisible MasterclassThe IAPLC is starting a new masterclass series. Every month we’ll hear from experts on a topic that is vital to your life coaching business. The first one is from a branding expert.

You can be the best coach in the world, but sometimes it’s hard to communicate your brilliance in a way your ideal clients understand.

That’s something all coaches struggle with.

Why is that?

Because when you’re selling something as intangible as coaching, it’s hard for people to grasp the true value of your services.

Think about it.

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Jul 08

Strategic Planning for Growing Your Life Coaching Business

Strategic Planning for Growing Your Life Coaching Business

In a life coaching business, several areas require strategic planning to ensure success and sustainability. Here are 12 key areas that need attention:

1) Business Strategy

   – Vision and Mission: Define the long-term vision and mission of your business.

   – Goal Setting: Establish short-term and long-term goals.

   – Market Analysis: Understand your target market, competition, and industry trends.

2) Client Acquisition and Retention

   – Target Audience: Identify and understand your ideal clients.

   – Marketing Strategy: Develop a comprehensive marketing plan to attract new clients.

   – Sales Process: Create a streamlined process for converting leads into clients.

   – Client Retention: Implement strategies to retain clients, such as loyalty programs and regular follow-ups.

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Jul 04

Wisdom from My Late Mother-in-Law

If you’re in the US, Happy Fourth of July!

I spent most of June traveling on the East Coast visiting my husband’s relatives and attending a memorial for both his brother and mother (who died at age 101) that was combined with a family reunion luncheon with over 100 present.

During the memorial part of the event, our niece got up to say something about her late Grammy, Ruth. When our niece graduated from college, she was engaged to a med student here in the US, but her dream was to set up a school in Kenya for underprivileged children. She asked her Grammy what she should do.

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Jul 01

7 Ways To Fill Your Next Workshop Or Course

7 Ways to FIil Your Next Workshop or CourseSo, you’re ready to add an additional stream of income to your business. You have an idea for a workshop or course. You’ve got your outlines; you’ve hired people to assist with the production. Now you need is to get people in those seats.

A marketing plan is paramount to the success of your launch. The more you plan, the more people you can reach as opposed to just “winging it” and not being consistent with your promotions.

Now is NOT the time to hide behind your computer keyboard! Talk about your workshop or course with everyone in your circle. Be creative with finding new ways to market your product or event. Enlist those who already love you to share your offer within their own circles.

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Jun 18

Build Your Tribe with a Challenge

Build your tribe with a challengeYou know you need to build your tribe. Coaches all know what it means when someone refers to your “tribe”. And because we are familiar with the term, it’s easy to gloss over it and take its deeper connotations for granted.

In marketing and business today, “tribe” is often a synonym for “your ideal audience”—but it goes deeper than that.

A tribe gives as well as receives. You don’t only need your tribe to buy from you, you need them for inspiration, stimulation, validation, and a constant reality check. They help you get up in the morning and inspire you to re-ignite your passion. They provide feedback, comfort, and reciprocity.

Assuming that you already know who your tribe is, how can you build your tribe?

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Jun 13

India Trip Update

Main-Hall-lectureIAPLC members and subscribers have expressed interest in an update since my trip to Hyderabad, India in January.

As I said in my previous blog post, my trip to India: was to attend a “10,000 for World Peace” Conference. The goal was to establish a permanent group of 10,000 people practicing the TM Sidhis techniques to foster world peace, prosperity, and goodwill for the 8 billion people on the planet. (See this reference) 

The conference attracted spiritual leaders from all over India.  And as a result of knowledge acquired about how this plan can bring about a better world, three of them have pledged to help create a permanent group.

I’m very excited about this because I know the scientific evidence that shows how this could work.

The trip to and from India last January was arduous for everyone I talked to. Plus those of us who live in  Fairfield, Iowa, where there is a group of 2000 TM meditators, came back to over two feet of snow and minus 5-10 degrees F temperatures. That was after spending two weeks in 80+ degree F weather. (It actually took my husband and I five days to return because of flight cancelations due to frozen fuel lines in planes.)

So, it was very gratifying to hear about the efforts of these Indian spiritual leaders and what it will mean to everyone in the world to have such  groups on a permanent basis. And that the amazing adventure that I undertook was worth the effort!

Jun 11

Attracting Clients Who Can Pay

Attracting potential coaching clients is one thing, but attracting clients who can pay is quite another.

So, before you get to the stage where you have to convince someone to say yes, let’s first review your process to ensure you are targeting people who can say yes if they want to.

There are three areas you need to address:

1-Tighten Up Your Messaging

Does the message on your website page use language that will appeal to those you are suited to help—and does that language actively repel those who can’t afford you, don’t have the right temperament, interests, or needs for your coaching, or who just aren’t ready for you yet?

If not, then tighten up your copy. Cut out vague words and generalizations. Don’t be afraid to use words you have been conditioned to think of as “negative”.

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