Businesses are set up to make profit. So, business owners need to make sure their business plan is as impactful as possible. They need to balance their spending with their revenue. They need to find out what their competitors are doing. But, this is a lot of work. If you could shorten the learning curve …
Category: Business Coaching
Apr 14
Don’t Make This Mistake!
So many life coaches make this mistake that I want to warn you about it. I made it too and I want to help you avoid it. What happens is a new coach is all enthusiastic about starting their new coaching business and they set up a website, get business cards, start coaching people and …
Mar 03
New Video: Increase Your Coaching Income
When I started my coaching business, if someone had told me that I had to either make a video or get up in front of my friends and make a fool of myself, I would have chosen the latter. That’s how opposed I was to the idea. Several years into my business I made a …
Feb 08
Masterclass: Solid Steps to Conversion with Confidence
The enrollment conversation is most crucial part of your business. All of your marketing efforts bring the potential client to this point and so it’s vitally important that you master the sales conversation. If your conversion rate on these conversations is below 75%, you should think about getting some help to improve it. When you …
Jan 20
You Are Your Brand
When we think of branding, we tend to think of big corporations. But branding is just as important for small businesses as it is for large businesses. The most important thing to know about branding is that you are your brand. A brand is not just a tagline or a logo. Most people think of …
Dec 23
What’s Your Number One Priority?
Most coaches would say that their number one priority is coaching. But, most solopreneurs put marketing on the back burner, something they get to only when they’ve put out all the fires first. Of course, it’s really important to do all the urgent things in your business, however, you’ve got to realize that if you …
Nov 25
How to Create a Newsletter Plan
In many coaching circles, Linda Claire Puig is the newsletter queen. She just published her first book on the topic of newsletters, “The Six-Figure Newsletter.” I’d like to share one of her suggestions that I have been using that can help take some of the overwhelm out of writing newsletters and create a newsletter plan. …
Oct 15
Business Owners: What’s Your Big Why? by Annemarie Cross
Guest Blogger Annemarie Cross writes… Last weekend I attended a workshop where participants were shown how to write a compelling pitch that would help them to stand out and get them noticed by the media. It was an extremely insightful event with many ‘aha’s for all who attended, including me. What really stood out for …
Sep 23
Review of “Power Up For Profits”
I have found that there are very few really good books on online marketing. So I was eager to get my copy of Kathleen Gage’s “Power Up For Profits” because I knew it would be one of the good ones. Why? Because I’ve been following her for years and she always gives high-value content. Her …
Sep 09
Entrepreneurs Need to Network
Job security is changing. “Safe” jobs with a guaranteed pension are a thing of the past. Owning a business is much more secure than a job, provided you know how to operate one successfully. Reid Hoffman, Co-founder/CEO of LinkedIn, says that you should think of yourself as a permanent start-up company, or as he calls …
