Mar 31
Is Your Free Incentive Costing You Clients? Many coaches offer free “discovery sessions” or “strategy calls” as their primary lead magnet. This approach can be powerful—or it can become a massive drain on your time and energy if executed poorly. That’s why you need to stop the leak. The Dream vs. Reality In an ideal …
Mar 20
That Attracts and Converts Ideal Clients In this article, we’ll go over why a lead magnet is essential for your online business, what makes a great lead magnet, 3 easy ways to create a high-value content for your lead magnet, and how to set up a lead magnet. Why a Lead Magnet is Essential …
Feb 28
Building Strategic Partnerships for Lead Generation In the world of coaching, building a thriving practice requires more than just great skills—it demands a continuous flow of leads. One of the most effective (yet under-utilized) strategies for generating high quality leads is forming strategic partnerships. By aligning with fellow coaches, industry influencers, and complementary businesses, you …
Dec 31
As a life coach, your primary goal is to help individuals reach their full potential and achieve their personal and professional goals. However, no matter how skilled you are at guiding and empowering your clients, your business will not thrive without effective marketing strategies in place. In today’s competitive market, it’s essential for life coaches …
Jul 16
The IAPLC is starting a new masterclass series. Every month we’ll hear from experts on a topic that is vital to your life coaching business. The first one is from a branding expert. You can be the best coach in the world, but sometimes it’s hard to communicate your brilliance in a way your ideal …
Jul 01
So, you’re ready to add an additional stream of income to your business. You have an idea for a workshop or course. You’ve got your outlines; you’ve hired people to assist with the production. Now you need is to get people in those seats. A marketing plan is paramount to the success of your launch. …
Jun 18
You know you need to build your tribe. Coaches all know what it means when someone refers to your “tribe”. And because we are familiar with the term, it’s easy to gloss over it and take its deeper connotations for granted. In marketing and business today, “tribe” is often a synonym for “your ideal audience”—but …
Jun 11
Attracting potential coaching clients is one thing, but attracting clients who can pay is quite another. So, before you get to the stage where you have to convince someone to say yes, let’s first review your process to ensure you are targeting people who can say yes if they want to. There are three areas …
May 12
A clear sales message that converts is important for more than your business’s bottom line. It’s one of the best ways to build trust with your potential clients from the first interaction they have with you. It makes sense, doesn’t it? Your sales messages are often the first place your customers come across you. You …
Apr 04
Solving problems is what you do. It may not always seem like it, but at the center of it all, this is what your role is. In order to solve a problem for your audience, though, the first thing you have to do is understand your audience. A few years ago, a young entrepreneur had …
