Feb 03

Why Not Enough Clients Is Not the Problem: Part 2

Almost every life coach I talk to, admits that the biggest problem or obstacle they face in their business is not enough clients. But “not-enough-clients” is the RESULT of the problem, not the problem. I would like to propose that the problem is something much deeper.

And it has to do with basic self-worth, self-esteem, and self-confidence. This trio is the real culprit and I’m going to address 3 ways to overcome each of them so you can start attracting more clients and make more money. Last week we addressed low self-worth and 3 ways to remedy it. Now let’s talk about low self-esteem.

For coaches who suffer from low self-esteem, the common line of thought is something like, “Why did I start this business?” or “I don’t think I can help anyone, since I can’t even help myself.” Or they feel discouraged when they look at how far they think they need to go in their personal growth. These are all symptoms of low self-esteem. Here are 3 remedies for low self-esteem:

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Jan 26

Why “Not-Enough-Clients” Is Not the Problem: Part 1

Stressed BusinesswomanAlmost every life coach I talk to admits that the biggest problem or obstacle they face in their business is not enough clients. But “not-enough-clients” is the RESULT of the problem, not the problem. I would like to propose that the problem is something much deeper.

And it has to do with basic self-worth, self-esteem, and self-confidence. This trio is the real culprit and I’m going to address 3 ways to overcome each of them so you can start attracting more clients and make more money.

For this post, we’ll talk about self-worth. This is a challenge that is rampant in our society as a whole. Where does this erroneous belief come from? We are all worthy of abundance. As my colleague, Nicola Grace says, “Our life purpose is not to live in poverty…the Universe doesn’t keep our prosperity from us, we do.”

Do you feel like you don’t deserve to be rich and prosper?
Are you afraid of having too much money?
Do you resent people who seem to attract money easily, wondering why they deserve it and you don’t?

If you answered yes to any of these, then you may have some self-worth issues.

For coaches who suffer from low self-worth, the common line of thought goes something like, “Who am I to offer this service?” and “How can I charge people for this?” Or they feel “uncomfortable” charging for something that they enjoy doing so much that they’d do it for nothing. These are all symptoms of low self-worth. And here are 3 remedies for overcoming it.

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Jan 20

You Are Your Brand

When we think of branding, we tend to think of big corporations. But branding is just as important for small businesses as it is for large businesses. The most important thing to know about branding is that you are your brand.

A brand is not just a tagline or a logo. Most people think of these when they think of branding, but that’s only part of it. Your brand is the identity and the face of your business, and the promise of the experience your clients are going to get when they work with you.

The best way to attract the attention of your target audience and get visitors to your website is to promote yourself as a brand through things like video, images, and other marketing strategies that you feel would be appropriate for your business.

Your brand can be thought of as your business uniqueness—everything you do and stand for. It is abstract. A logo can symbolize and bring it to mind on things like Corporate gifts, t-shirts etc, but a logo is not your brand. The components of your brand include your purpose and vision, your mission, your positioning, your pricing, and your products.

Your brand also includes your personality, your promise, and your unique brilliances. Your business is an extension of your personal energy. When visitors come to your website they see and sense your energy.

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Jan 13

Do you need a breakthrough to make 2014 a success?

jumpAre you feeling stuck with no idea how to move forward?
Do you lack clarity and confidence about your future, personally or professionally?
Are you ready to take action that will break through those barriers to success right now?

Get ready to discover mind blowing ways to break through your barriers to success this year, in the FR.EE telesummit, “Make 2014 Your Year: Strategies For Breaking Through The Barriers To Your Success This Year,” sponsored by the International Association of Professional Life Coaches™. This telesummit will be held Jan 19 – Feb 7th.

Keynote speakers Viki Winterton and Christy Whitman, as well as 16 expert life coaches from the IAPLC will share their best methods used with their own clients for making major breakthroughs so YOU can breakthrough to your next level of success, including:

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Jan 06

How to Create a WordPress Website Masterclass

English:

English: “updating the website from work” (Photo credit: Wikipedia)

It’s back to the basics for the first IAPLC class of the New Year 2014. We’ll be demonstrating how easy it is to create and manage a WordPress website on Jan. 9, 12 noon EST.

  • Have you been putting off getting a website because it’s too expensive?
  • Are you tired of waiting for your webmaster to make changes you’ve requested?
  • Do you think that only experienced web people can manage a website?
  • Do you already have a website and think this is too basic for you?

If you answered yes to any of those questions you need to join Jeannette Koczela, for an informative class where you will learn how to build a simple WordPress website and make changes to the pages easily and quickly. The class will cover all the basics and leave you in a good position to be able to make a pretty snazzy site. There really is something for everyone in the class, too, because even if you already have a WordPress site, you’ll pick up some tips for improving it—no more waiting around for someone else to get to it! We will cover…

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Dec 23

What’s Your Number One Priority?

Most coaches would say that their number one priority is coaching. But, most solopreneurs put marketing on the back burner, something they get to only when they’ve put out all the fires first. Of course, it’s really important to do all the urgent things in your business, however, you’ve got to realize that if you don’t take the time for your marketing activities, you’re simply not going to attract all the clients you need.

So your number one priority has to be marketing. By marketing I mean activities such as networking, writing newsletters, writing articles, sending mailings, following up with potential clients, asking current clients for referrals, or working on presentations or teleseminars. 

When I tell a client that they need to spend more time marketing, I usually get one of the following objections: and here are some solutions to those:

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Dec 16

Changes in Gratitude: Changes in Attitude!

IAPLC Board of Advisor, Deborah Jane Wells will be conducting the masterclass this week as she shares principles from her recently published book, “Change Your Energy: Change Your Life.” Her book explains the Discovery Framework that she uses to help people make transformations.  As Deborah says, “When you fall in love with yourself, everything else falls into place.”

Want to know the formula for thriving during the holidays and every day? Ready to take action that will make a quantum shift in your sense of equanimity and fulfillment right now?

Join Deborah, Thursday, Dec. 19, 12-1pm EST for an inspiring class that will teach you how to thrive during the holidays and every day. Learn how to harness the transformative power of love and gratitude and help make the coming year one of effortless flow filled with greater faith, hope, prosperity, peace and joy—for the entire planet!

When we choose fear as our fuel, any of us—individuals and organizations alike—can become stuck in the “hamster wheel” approach to life. Trapped by the mistaken belief that busyness is the same as purpose, we can’t stand the way we’re living but feel powerless to change.

The solution is actually quite simple: when love transforms your relationship with yourself, it can’t help but transform your personal life, your work and the world.

Nov 29

Five Ways Hand Analysis Can Align Business Purpose Create Amazing Results Clients Make Money

As a heart Centered Coach you long to serve where,” Your deepest gladness and the world’s hunger meet.  You want your life and business to reflect your deepest soul aspiration and open possibilities to facilitate transformation by helping your clients live by theirs. 

Hand Analysis is a short cut to discover your unique life purpose and how to translate that purpose through your personality.  To my knowledge Hand Analysis is the only system to discover your Life Purpose that is not filtered through either your or someone else’s personality.  Your fingerprints and hands reflect what makes you thrive and what can stop you in your tracks.    Continue reading

Nov 25

How to Create a Newsletter Plan

emailIn many coaching circles, Linda Claire Puig is the newsletter queen. She just published her first book on the topic of newsletters, “The Six-Figure Newsletter.” I’d like to share one of her suggestions that I have been using that can help take some of the overwhelm out of writing newsletters and create a newsletter plan.

It is to plan out your newsletters for a year in advance. Why is this helpful? First of all, it will ensure that you will be more likely to get all of the newsletters out on time, in a regular fashion. One of the most important things about effective newsletter marketing is the regularity.

As newsletters are a form of direct mail when it comes to marketing, it is important to understand what it is you are trying to get across to your audience and why you have chosen this method compared to others. You want your newsletter to come out like clockwork, so your subscribers expect it. That makes you look more professional than coaches who send out a newsletter occasionally or erratically.

Planning your newsletter in advance helps you see the bigger picture of your business and your business year ahead. Plus, there’s less opportunity for you to put off your ezine. When you plan your newsletter year (or at least three months in advance), you’ll save yourself from the stress cycle of worry, procrastination, and self-judgment. You’ll know what you’re doing and you’ll have carved out time to do it! Continue reading

Nov 18

Surveys and polls can increase your sales

All marketing depends on knowing everything you can know about your target market.  You can serve them if you don’t know what they need. A large percentage of companies that fail do so because they didn’t do enough market research before they rolled out a new product.  

Surveys and polls are an effective way to find out the needs, wants and desires of your target market.  There are several online services that you can use to do surveys. And now social media networks such as LinkedIn and Facebook have polls as a feature. 

In our next IAPLC Masterclass, “Surveys: The Why, What, Where, and How,” IT expert, Ida Crawford, will show us why it’s important to conduct surveys, how to do them, what to ask and how to word your surveys, and a demonstration of putting one together.  Come and learn how surveys can increase your bottom line. 

[This class is over.]

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