Apr 08

List Building Strategy: How to get more opt-ins

Recently, I listened to over 10 speakers in a list-building telesummit and I want to share some tips on how to build your list more effectively. Here’s the first one.

First of all, why do you want to build your list?

You want to build a list so you have an audience—people to build a relationship with so they will want to hear from you and want what you have to offer. By having a way for you to give them a free taste of your service, you can attract your ideal clients.

Your gift will be unique to you and they will give you their email address in exchange for it. They are also saying yes to receiving more from you, including your marketing messages.

Email marketing is an inexpensive way to reach people in large numbers. So, you may want to implement some email marketing tools as well as other email-based strategies to get this going on your end.

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Apr 01

Masterclass: “How To Create Your Brilliant Authentic Brand”

Would you like to attract more of your ideal clients?
Are you confused about your brand?
How can you create a rich and compelling brand?

IAPLC presents Masterclass, “How To Create Your Brilliant Authentic Brand and Attract More Of Your Ideal Clients” by Kimberley Lovell, April 3rd, 2013, 4pm EST. 

Join Kimberley Lovell—Spiritual Intuitive Healer & Holistic Business Mentor—for an informative class on the important subject of branding. In this transformational presentation you will learn:

  • The top 3 myths & mistakes about branding
  • How to develop a rich and compelling brand that attracts more of your ideal clients
  • How to communicate instantly with your clients unconscious mind so they get who you are and want to work with you

Learn just what a brand is and isn’t and how you can create a rich and compelling brand to stand out in the crowded marketplace. Find out more about Kimberley’s powerful work with Archetypes and how these apply to your business brand . [This class is over.]

 

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Mar 25

Special IAPLC Masterclass: The Power of Your Story-How to Become a Published Author

You are invited to attend live the special IAPLC Masterclass, “The Power of Your Story: Writing and Publishing Can Be Easy, Fast and Fun” by Deborah Jane Wells, March 27th, 2013, 4-5 pm EDT.

Always dreamed of becoming a published author?
Published previous books, but just can’t seem to get the next one on the page? Telling yourself it’s too hard and you don’t have the time? Perhaps you’ve written a book but don’t know what to include in a query letter? What could you possibly share that would offer real value to the mountain of books already on the market? And how would you ever manage to navigate the confusing and complex world of publishing and publicity?

If any or all of these questions resonate, have we got the Masterclass for you!

Some of the world’s most successful coaches say, if they could do one thing differently, they’d have become a published author much sooner. It’s a sure fire way to increase your visibility while touching a broad segment of the world’s population through an affordable medium.

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Mar 18

Attend the Live-Only IAPLC Masterclass, “Compelling Copywriting That Leaves Them Wanting More”

Do you wish you could write like a pro?
Does your e-marketing stand out from the crowd?
Is the real you coming through in your marketing copy?

Learn how to write more authentic copy in the next live-only IAPLC masterclass: “Compelling Copywriting That Leaves Them Wanting More,” by Debra Gilroy. March 20th, 2013, 4pm EST.  [This class is over.]

Deb’s in-demand, content packed presentation includes:
•    Marketing copy as a Visibility tool
•    10 tips on writing copy
•    5 ways to overcome writer’s block
•    Resources to help with marketing copy

Words of marketing  messages can be cheap, they can be misused, misunderstood, meaningless, jumbled, dull and lack clarity. We are saturated with them every single day in the media, in our e-mails, smart phones, ipods, the internet, not to mention everyone we meet. Which messages stand out for you in this mountain of mayhem? It is the message that has a true voice behind it, that is real, heartfelt, well thought out, and touching in an authentic way.

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Mar 11

How to Manage your Time, Set Goals, and Be Successful! By Vicky Scrivner

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How to Manage your Time, Set Goals, and Be Successful!
By Guest Blogger Vicky Scrivner

Time Management is a useful tool for all of us in the business world. But how does time management, setting goals, and planning fit together?

Individually the three have different meanings, but collectively they take on a new perspective. Time management is keeping a calendar, being organized down to the hour, and staying focused on the tasks at hand. Goal Setting is yearly planning, deciding on specific goals, and the tasks, or actions to accomplish those goals in your business.

However, if we look at them collectively, we have a powerful tool that can support us daily, hourly, monthly, and yearly. This tool can help us move our business forward to grow our income (or sales), and create a wonderful experience for customers as they come into our business and we help them solve problems.

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Feb 25

The Evolving Entrepreneur

English: Gandhi during the Salt March, March 1...

Gandhi during the Salt March, March 1930. (Photo credit: Wikipedia)

One of my mentors once said that if you really want to experience fast spiritual growth, become an entrepreneur. Just like being in any long-term relationship, as an entrepreneur, all of your issues will come up to be dealt with.

One common issue is your relationship with money…how much you deserve, how much you can ask for, how much you can keep, and how you treat money in your personal life.

Another issue that comes up is how you show up. For example, if your clients don’t show up on time or aren’t fully prepared for your coaching sessions, are you late to meetings, events, etc. or not always fully prepared? What kind of clients are you attracting? Do they have qualities that you don’t like? Are they also qualities that you have and don’t like?

A third issues that can come up is in how you handle stress. Do you stay calm and strong when a client is venting on a stressful experience or do you get caught up in their drama? Do you leave the office and your business behind you at the end of the day and relax with family/friends, or do you “take your business with you” and think and strategize on your off time?

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Feb 18

Do you have an operations manual?

The best businesses run well because of systems. How do they get their systems? They document daily procedures and update them as needed. The documentation can be called an operations manual.

Even a solopreneur uses systems and if you ever want to go on vacation, hire a VA, or sell your business, an operations manual is essential.  I started mine when I hired my first VA. I wrote down exactly what I wanted her to do, just in case she didn’t work out and I had to hire someone else. That did eventually happen and the second time around, I didn’t have to start all over. I already had my documents of what to do. It saved me a lot of valuable time.

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Feb 13

NYC 2013 Planning Workshop

Sheri&me2

Sheri and me

Last week I attended a live 2013 planning workshop with coach Heather Dominick and Sheri Mortko in Manhattan of New York City.  We started by talking about marketing consistently and then how to plan that marketing.  By planning out your marketing activities, you make it easier to market consistently because you just follow the plan.

A marketing plan can include activities you do daily, weekly, biweekly, monthly, and annually.  Defining the marketing activities by the calendar timing helps you to see the overall picture of your marketing plan.  Then you can take the year calendar and sketch in your launches, JV programs, email campaigns, etc.  By having them all on one yearly calendar, it’s easier to schedule everything and avoid scheduling conflicts.

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Feb 01

Benefits Of Guest Blogging by Lynn Jordan

BLOG IDEAS

BLOG IDEAS (Photo credit: owenwbrown)

What exactly is guest blogging, and why should you care? Don’t confuse guest blogging with posting comments on blogs. Posting comments is good to establish your authority in your field. It’s also a good way to create a relationship with blog owners in your niche.

Guest blogging is when you write a blog post specifically for a blog that is owned by someone else. This post is an example of a guest blog post. It is a great way for businesses to reach an audience they wouldn’t normally reach. Continue reading

Jan 28

Heart’s Desire Goals Can Be Realistic Too

It signifies the analysis of a possible goal f...

It signifies the analysis of a possible goal for for further description (Photo credit: Wikipedia)

Goal-setting seems to be a hot topic right now, especially at the beginning of the year. Recently I posted a blog about choosing heart’s desires goals versus realistic goals and received over 100 responses on LinkedIn regarding that subject.

The main consensus was that they need to be a little of both. When you are setting a goal you start with the true heart’s desire. It’s the big picture goal. As one coach said, “…setting goals that are founded on my core values have proven to have a longer shelf-life within my motivation because they support what I believe is primary to who I am as a person. These “core values” are truths and beliefs that I would defend vigorously…”

Another coach agrees, “…goals which are aligned with our core values even though they require effort, flow far more easily.”

So you start by identifying the dream and the “why” behind it. The “why” is directly related to your core values and your life purpose. Sometimes you discover these things by the very act of identifying the dream. As one of my colleagues suggests, “Suppose your dream is to be a pitcher for the NY Yankees. But you are over 40 and haven’t played baseball since college, so the dream isn’t “practical.” HOWEVER, let’s explore WHY that is the dream. What is appealing about being a pitcher for the NY Yankees? It is the love of baseball? Is it the fame and glory of being on a winning team? Is it the physical challenge? It is the WHY that is your heart’s desire.”

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